Leading Children’s Apparel Retailer

A leading children's apparel retailer partnered with Shopkick to drive incremental foot traffic and sales

Campaign Goals

A leading children’s apparel retailer was looking for an innovative way to bridge the gap between their digital and physical shopping channels, drive repeat visits and purchases amongst existing customers, and reach a new audience of shoppers. 

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.


  • 2 million store trips driven (289K incremental)
  • $15.1M sales-driven (over 27% YoY)
  • 16.5:1 ROI (*$27.5K returned in gift cards)
  • 242M content impressions delivered as added value

Visa Incrementality Study

*July ’18 – Jan ’19
  • 84% share of total spend was incremental
  • 43% lift in spend over control group
  • 15% share of incremental spend for existing customers
  • 85% share of incremental spend for new customers




sales driven


of total spend was from new customers



Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution


Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.