Leading Children’s Apparel Retailer

A leading children's apparel retailer partnered with Shopkick to drive incremental foot traffic and sales

Campaign Goals

A leading children’s apparel retailer was looking for an innovative way to bridge the gap between their digital and physical shopping channels, drive repeat visits and purchases amongst existing customers, and reach a new audience of shoppers. 

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

  • 2 million store trips driven (289K incremental)
  • $15.1M sales-driven (over 27% YoY)
  • 16.5:1 ROI (*$27.5K returned in gift cards)
  • 242M content impressions delivered as added value

Visa Incrementality Study

*July ’18 – Jan ’19
  • 84% share of total spend was incremental
  • 43% lift in spend over control group
  • 15% share of incremental spend for existing customers
  • 85% share of incremental spend for new customers

16.5:1

ROI

$15.1M

sales driven

85%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall

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ABOUT THE AUTHOR

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