A leading pet supply subscription company partnered with Shopkick to drive incremental sales both online and in-store
A leading pet supply subscription company was seeking an omni-channel solution to bridge the gap between its digital and physical sales channels, and drive purchases both online and in-store. The brand turned to Shopkick to influence purchase behavior at home, online, and in-store without the use of coupons or discounts.
Shopkick at Home & On the Go
Shopkick’s always-on mobile commerce offering allowed the pet supply company to engage shoppers at home and drive consistent online sales. Through incremental, multifaceted digital marketing campaigns (including branded emails, in-app messages, and push notifications) Shopkick highlighted reward earning opportunities and built intent to shop. By increasing reward incentives sporadically through these incremental campaigns, Shopkick grew demand exponentially and saw more than a 650% increase in orders over non-campaign days.
Shopkick In-Store & At Checkout
Results – Online
- 653% average lift in online orders on promotional days
- 326% average lift in gross merchandise sales (GMS) on promotional days
Results – In-Store
- 5:1 Return on investment
- 69% of purchases were unplanned
- 20% scan to purchase conversion
- 86K+ in-hand product engagementt A
Avg. lift in online orders on promotional days
Of purchases were unplanned