Leading yogurt brand

Recapturing share with a disruptive new product launch

Campaign Goals

A leading dairy company was launching a differentiating new product in the hyper-competitive yogurt category. They were looking to disrupt the market, regain share and capture consumer’s attention in the crowded yogurt aisle.

Shopkick Solution

Shopkick first created custom lookbook content to educate users on the unique benefits of the new product, differentiating it from the other products currently available in the market.

After consumers were made aware of the product and understood its unique benefits, Shopkick incentivized them to visit the product at Walmart by rewarding them for scanning the product, thus capturing their attention in a crowded dairy aisle. Users were further rewarded for purchasing the product and submitting their receipt.  

Results

Shopkick’s solution educated users about the new product and then led them to the crowded dairy aisle, incentivizing them to scan and buy any of the 5 flavors. This gave the brand critical insights on consumer flavor preference. Driving consumers to the product in-store resulted in incremental, unplanned sales and new customer acquisition. 

24%

Purchase conversion rate

77%

Awareness lift through Shopkick

78%

Incremental purchases

Details

Goals

Support new product launch

Regain market share

Drive trial and sales

Retailer Distribution

Walmart

Products Used

Lookbook, Promo Unit, Product Scans, Purchase Validation

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.