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Navigating the New

Consumers now have new expectations for brands and retailers when it comes to the in-store experience. Shoppers are eager to return to their brick-and-mortar shopping experience, even as COVID cases continue to surge and the retail landscape evolves. But that leaves retailers and brands in a tough position. How can they adapt their approach in order to build on how consumers have changed and meet new expectations for an evolved in-store experience?

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Apu Battan

Head of User Growth

Apu Battan is the Head of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.