Retail Remix Podcast: The Story Behind Shopkick’s Consumer Research

Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins Retail Touchpoints to dive into today’s nimble, data-filled, ever-changing retail landscape.

During this podcast,  Jaysen dives into Shopkick’s latest first-party consumer data to uncover the universal truths that are impacting retailers now and for the foreseeable future. “Data is [woven] into everything we do. Every story we have is infused with data, informed by data, contextualized by data, because data is [the] core of communication now”.

In this conversation, he reveals:

  • How vaccine trust has impacted physical retail behaviors and preferences;  
  • New and unchanging safety expectations for brick-and-mortar retailers;  
  • Why supply chain disruption has influenced shoppers’ channel preferences; and  
  • Demographic nuances that will drive back-to-school and holiday results.

Listen to the story behind the research, as well as the key takeaways here.



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.