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Blog
Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the t...
Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.
Blog
In today’s competitive and uncertain shopping landscape, retail and brand executives are overwhelmed by opportunity. With so much rich data on consumer behavior available and so...
Blog
As shopper behavior continues to change quicker than ever, it is crucial to translate current and predicted buying habits into ideal in-store merchandising principles and activatio...
Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.
Blog
BOPIS (buy online, pick-up in store) or click-and-collect shopping has been growing in popularity in recent years.
However, the COVID-19 pandemic has turbocharged adoption. Accordi...