Shopkick is on a mission to become your ​favorite rewards app

Millions of people love Shopkick

Shopkick is the fun and easy way to earn free gift cards for everyday shopping. Millions of people use Shopkick every day to discover new products, plan shopping trips and earn rewards online, in their app, and in stores everywhere.

Shopkick was founded in 2009 and has grown from five people in a basement to a vibrant team in offices across the country.

In 2019, Trax, the world’s leading provider of computer vision solutions and analytics for retail, acquired Shopkick. This acquisition accelerates Trax’s vision of becoming the driving force of the store of tomorrow, where the physical and digital combine in new ways to delight at shelf.

Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, market measurement, analytics and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is headquartered in Singapore and provides services to customers in more than 90 countries worldwide.

Shopkick is headquartered in Redwood City, California, driving forward with a continued focus on its customers and community.

Leadership

Dave Fisch

General Manager / CEO

Carol Terakawa

Head of Revenue

Mark Kramer

EVP of Engineering

Jaysen Gillespie

EVP of Data and Analytics

Josh Lamb

SVP of Marketing

Sheila Meftah

VP of Product and Design

Tessa Underwood

Head of Business Development and Innovation

Noreen Chandarana

AVP of Marketing

Nick Ruma

Head of Business Operations and Talent Acquisition

Darren Huntley

Director of Advertising Operations

Dan Romanelli

Strategic Advisor

David Fisch

General Manager / CEO

David Fisch is the Chief Executive Officer at Shopkick, a leading shopping rewards app in the U.S. 

David is an experienced entrepreneur with executive and founding impact in leading SaaS, ad-technology and consumer companies. Prior to Shopkick, David was an executive at Criteo (IPO) and a Founder of Miniclip America, GoFish Entertainment (IPO) and SlingShot Media (Mandalay Entertainment). Previously David served in key leadership and management roles within Yahoo!, Miller Brewing Company and Gallo Sales Company.

David has had a dynamic career in building and managing world class sales and marketing organizations. David graduated with a bachelor’s degree in business, management, and marketing from California State University, Chico.

Carol Terakawa

Head of Revenue

Carol is the Chief Revenue Officer at Shopkick, the leading loyalty mobile app in shopping, where she is responsible for all aspects of revenue, sales strategy and sales marketing material across the country.

Prior to joining Shopkick in 2019, Carol served as an advisor for Greenspring, a native video platform in the cannabis category. Prior to joining Greenspring, Terakawa joined Screenvision Media as SVP of Strategy, Sales Development to build an Inside Sales team based around digital technology and efficiencies.

Prior to joining Screenvision Media, Carol was Executive Vice President at Premiere Networks, the network division of iHeart Media from 2008 to 2013.

In 2001 Terakawa was recruited from radio to move to the Internet and join Yahoo! where she served as Regional Vice President of Sales-Southwest Region. She started as the Executive Director of Sales for the Southwest region and also served as the Category Development Officer for the Entertainment division during Yahoo!’s unprecedented leadership position and growth in digital media. During her seven years with Yahoo! Terakawa and her team launched the first Yahoo! movie advertisements with Disney Pictures, Universal Pictures and Sony Pictures.

In addition, Terakawa worked in radio nationally and then worked locally at KQLZ-FM/Pirate Radio, KFI/KOST/KACE, and became GSM of KOST/KACE during Cox’s ownership years, then KOST/KBIG when AM/FM acquired the stations and continued there through the Clear Channel acquisition of AM/FM in 2000. She is a member of the board of directors of ThinkLA.

Terakawa is a graduate of the University of Southern California and holds a B.A. degree in Broadcast Journalism and International Relations.

Mark Kramer

EVP of Engineering

Mark Kramer is the Executive Vice President, Engineering at Shopkick, a leading shopping rewards app in the U.S.

Prior to Shopkick, Mark Kramer served as Vice President, Engineering & Technology, leading all aspects of Pac-12 Networks’ technology organization, including strategy, innovation, and development. He was accountable for delivery and support of broadcast & digital infrastructure, software development, streaming & content delivery, enterprise architecture, business analytics & data systems, and information technology. Before joining Pac-12 Networks, Mark held senior-level positions with Future Publishing and XM Satellite Radio. Kramer earned his B.A. in Telecommunications Management & Policy from the University of Alabama.

Jaysen Gillespie

EVP of Data and Analytics

Jaysen Gillespie is the EVP & Head of Analytics and Data Science at Shopkick.

Jaysen has over two decades of both technical, people and thought leadership in the analytics space.  He has been regularly cited in the media for data-driven insights around consumer behavior, and he formerly served as the Head of Analytics and Data Science for Criteo.  He brings together a passion for building teams and systems that operate at-scale with a deep understanding of how to tell the right story using data.  He previously served in analytics leadership roles at several ad agencies and major consumer brands.

Jaysen holds a Bachelor’s Degree in Electrical Engineering from Duke University and a Master’s Degree in Engineering-Economic Systems from Stanford University. 

Josh Lamb

SVP of Marketing

Josh Lamb is the SVP of Marketing at Shopkick, a leading shopping rewards app in the U.S., where he leads B2B and B2C initiatives. Lamb is a passionate marketing leader with more than ten years of experience identifying innovative digital disruption and consumer engagement opportunities to deliver the optimal user experience, while achieving long-term business success. He brings a deep understanding of the power of gamification and incentivization on consumer engagement and retention, supporting Shopkick’s mission to help consumers connect with brands, products and experiences in a rewarding and delightful manner.  

Prior to joining Shopkick, Lamb served as the EVP of Digital Strategy and eCommerce at Multipop. During this time, he drove the development of an interactive video platform that enabled in-video commerce, advertising, and other brandable interactive elements, increasing user engagement and revenue for partners like HSN, Time Inc, and Conde Nast Verizon’s Oath network. In his previous roles, Lamb has also led successful partnerships between commerce engines/affiliate networks, ad servers, brands, publishers and media distribution partners.

Lamb graduated with a bachelor’s degree in Marketing from the Kelley School of Business at Indiana University – Bloomington.

Sheila Meftah

VP of Product and Design

Sheila is the VP of Product & Design at Shopkick. 

She is a Product leader with a Mathematics & Engineering background. Sheila has deep experience in strategizing and developing a portfolio of products through the product lifecycle for B2B/B2C. Prior to Shopkick, she specialized in product strategy, growth, & restructuring in interim management and consulting roles for a myriad of companies including: Target, Darden, Ann Inc., Neiman Marcus, Macys, Hudson Bay, T-Mobile, AAA, DoD, & US Navy.

Sheila is an execution driven leader who has focused on building successful product teams and delivering results. She received her Master’s in Business Administration (MBA) from HEC in Paris, France.

Tessa Underwood

Head of Business Development and Innovation

Tessa leads Shopkick’s Business Development & Innovation team. 

Prior to joining Shopkick, she worked at Criteo where she served as the Senior Director of Account Strategy and was part of their critical growth years and IPO. Tessa previously worked at Marchex (IPO) where she helped to drive growth and streamline processes for a newly acquired business unit.

 Tessa graduated with a bachelor’s degree in Integrated Studies with a focus on History and Philosophy from Utah Valley University. She is also certified as a coach in positive psychology.

Noreen Chandarana

AVP of Marketing

Noreen is a seasoned marketing executive with leadership experience in mobile, technology and marketing.

Currently, Noreen leads B2B Marketing, PR, and user comms for Shopkick. Before joining Shopkick in 2017, Noreen was head of global marketing for mobile innovation agency Somo, based in London. Previously, she led digital marketing for the Mobile Marketing Association and held B2B marketing roles at several startups including Mediabistro and Bizbash Media.

Noreen has an MBA from the University of Oxford with a focus in marketing and innovation, and holds a B.S. in Marketing from the University of Maryland. 

Nick Ruma

Business Operations and Talent Acquisition

Nick Ruma is the Head of Business Operations and Talent Acquisition at Shopkick.

Nick draws on his vast experience in Sales, Sales Ops, Ad Ops, Business Ops, Business Development and Talent Acquisition to bring a well rounded point of view  to the leadership team. Prior to Shopkick, Nick was an executive  and one of the founding employees at Funny or Die. Nick also was part of the Leadership Teams that have taken several companies public.

Nick has built a successful career across multiple disciplines through his strength of character and overall passion for  success. Nick graduated with a bachelor’s degree in business administration with an emphasis in Marketing from SF State University.

Darren Huntley

Director of Advertising Operations

Darren Huntley is the Director of Advertising Operations at Shopkick, the leading shopping rewards app in the U.S.

Darren is an experienced media operations executive with a proven track record in process optimization, yield management, and client success. He has transformed media operations teams for the last 21 years in the Silicon Valley and internationally for Amadeus (travel audience Berlin), ADARA (Dublin), and Electronic Arts.

Dan Romanelli

Strategic Advisor

Dan Romanelli serves as a key advisor at Shopkick. 

As an icon in the world of entertainment licensing, Dan was formerly the head of Warner Bros. Worldwide Consumer Products, where he started the Consumer Products Division as well as it’s retail division, Warner Bros. Studio Stores.

During his 25-year-run with Warner Bros., Romanelli built WBCP into a world-class and highly respected competitor in the licensing and merchandising industry. He is also the recipient of several industry accolades, including the Hall of Fame Award from the Licensing Industry Merchandiser’s Association, Chain Store Age’s Top 25 VIPs in the retail industry, and a 2005 Lifetime Achievement Award from MIPCOM, the world’s leading assembly of television and audiovisual content.

Romanelli received a B.A. in Business Administration and Management from Michigan State University.

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