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Welcome to shopkick! 

Shopkick, Inc.  (together, and with our parent corporations, subsidiaries and affiliates, “shopkick,” “we,” or “us”) is one of the most popular mobile shopping companions in the world. We are focused on helping millions of users get rewards, discover the best products and deals, and have a better shopping experience. We greatly respect your privacy, and this policy is designed and created in that spirit. To provide you with our service, we need information from you so we can show you useful offers and ways to earn rewards that match both your location and preferences. In this document, we provide our policies and procedures regarding the collection, use, and disclosure of the information we collect and receive from users of the shopkick Program. This Privacy Policy governs your use, access, and all interactions with the shopkick mobile application (“Application”), any of shopkick’s services (the “Services”), the website, and any other website associated with shopkick or pages where this Privacy Policy is displayed and accessible (collectively, “Website”) (together, the Website, Application and Services are the “shopkick Program”). Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.

What Information Do We Collect?

Personal Information

When you use the shopkick Program, we may ask that you provide us with personally identifiable information—information about you that can be used to contact or identify you (“Personal Information”). Personal Information we may collect includes your name, phone number(s), email address, home address, and, if you elect to participate in certain parts of our Services, payment card numbers and/or loyalty card numbers. We may also collect information you supply to us concerning your preferences and interests.

Transaction Data

If you choose to participate in the Kicks for Purchases program, we will receive information about transactions you make at select merchants including the merchant’s name, location, the date and time of the purchase, the transaction amount, the purchased items and other potentially personal information about you (“Transaction Data”). If you explicitly consent (or ‘opt-in’) to participate in the Kicks for Purchases program, the Transaction Data is received from banks or from credit or debit card networks or issuers (“Transaction Providers”).

Purchase Information

If you choose to make purchases through or access the Kicks for Receipts program, the mCommerce feature in the Application, or use certain merchants, shopkick may receive information about you and your purchases from these sources, including the mCommerce store name, the store location, the date and time of your purchase, the transaction amount, the items you purchased, and possibly other information used to make your purchase (“Purchase Information”).

Cookies, Pixels and other Usage Technology

To collect, maintain and use certain Device Information, we may use session ID and persistent “cookies,” data collection tags or directives such as “pixel tags,” Javascript scripts, API calls, and/or other storage on your device (individually or collectively, “Usage Technology”). A cookie is a small data file that is kept in your device’s memory for record-keeping purposes. A pixel tag is an electronic image, often a single pixel and often transparent, that is placed on a web page and may be associated with cookies on your hard drive.

Information from Third Parties

We may also receive information about you from mCommerce stores, service providers, merchants or other third parties, including device information when you download a mCommerce store application originating from the shopkick Program. Information we receive from such third parties are subject to the limitations of the privacy policies of those third parties. We also receive information about you that is publicly available, such as when you submit information to a blog, chat room, or social network(s). We encourage you to read the privacy policies for those third parties. 

Loyalty Program Information

If you choose to provide us with your store loyalty card number for select merchants, or provide such select merchant with your shopkick Account at the point of sale (each a “Loyalty Partner”), shopkick may receive information about you and your purchases from these sources, such as the date and time of your purchase, items purchased, and possibly Personal Information.

Non-Personally Identifiable Information

When you use the shopkick Program on your mobile phone, computer, or other device, our servers may record non-personally identifiable information—information that cannot identify you (“Non-Personally Identifiable Information”) such as: (i) information your device sends or transmits, including your device type, your device ID number (for example, your UDID), user settings, and your geographical location (if you consent) (“Device Information”); (ii) information about your use of the shopkick Program, such as offers viewed and/or used, stores visited, information you entered; (iii) search terms you used, or which referring/exit pages brought you to our page, and date/time information, (iv) demographic information you provide, such as your gender or date of birth, (v) information about or from another content delivery platform; and (vi) information derived from such above information and other sources such as entries and offers viewed on our website or on our social media presence, or information provided by third parties.

In addition, to make the shopkick Program useful in particular locations, we use location technology, such as GPS, our shopkick beacon devices (“shopBeacon”), and other geolocation or presence technologies.  These technologies are found in various locations and broadcast signals that your device may receive, assuming you provide consent to receive such signals such as, by enabling location services. When your device receives location information, the Application or Website alerts you about available offers, rewards, or an item previously liked at a store or other information we deem useful. To make the Application and shopkick Program operate efficiently, shopkick may also collect other information based on signals from a shopBeacon showing, for example, the strength of the signal between the shopBeacon and the device and/or the duration the device is near the beacon, including when the Application is in the background or not actively running on your device.

How Do We Use the Information?

Subject to the restrictions described in this Privacy Policy and applicable law, we use information about you only for purposes related to shopkick’s business, including to communicate with you, provide you information about shopkick’s products and services, to respond to your requests, update our shopkick Program and other offerings, improve the content and user experience with the shopkick Program, help you and others discover more about products and services, inform you about offers of interest from shopkick, and prepare and perform demographic studies. Additionally, if permitted by the applicable Transaction Provider, we will use this information to perform benchmarking, advertising, marketing, performance and promotional studies.

Personal Information

We use Personal Information to: (i) administer, improve, and optimize the shopkick Program, (ii) personalize your experience with the shopkick Program, (iii) provide you with software updates and/or product announcements, (iv) better understand your needs and interests, and (v) provide you with further information and offers from us that we believe you may find useful or interesting, such as targeted advertising (if permitted by the applicable Transaction Provider) and promotional campaigns. In order to contact you, we may at times send emails, texts or SMS, push notifications through the Application, or autodialed or prerecorded message calls or text messages at the telephone number(s) or email addresses you provide to us. Similarly, if you are invited to the shopkick Program by your friend through our invitation program, at the direction and request of your friend, we may at times contact you through such methods. Your information will be viewable by the friend who invited you to the shopkick Program. You must give consent to receive such autodialed or prerecorded message calls. Standard telephone minute and text charges may apply.

Transaction Data

By registering your payment card, you authorize your payment card network (e.g. MasterCard/Visa/Amex) to monitor activity on your payment card and to provide information to shopkick regarding your purchase and return transactions (e.g. unique user identification associated with your payment card, transaction amount, date and time and merchant name and location) to enable your card-linked offer(s). For program offers that provide rewards based on a specific item purchase at a participating merchant, shopkick may provide such information to enable that merchant the ability to determine eligibility. We use the Transaction Data from Transaction Providers for the following purposes: (i) to administer the Kicks for Purchases program; (ii) to determine your eligibility in the Kicks for Purchases program; (iii) to match data from your payment card you linked to the Application with transactions under the Kicks for Purchases program; (iv) to provide you with kicks or other rewards; (v) to analyze the usage and effectiveness of the Kicks for Purchases program; and (vi) to improve and optimize the Services. If you unlink your card account number(s) from your Kicks for Purchases profile, shopkick will no longer request your Transaction Data, and your Transaction Provider will no longer share such information.

Please note that if you uninstall the application without first unlinking your payment card, shopkick will continue to receive transaction data for a period of up to one hundred (100) days after you uninstall. This data will only be used as described above in the “use of transaction information” section set forth in the Kicks for Purchases Terms and Conditions for MasterCard cards or in the Kicks for Purchases Terms and Conditions for Visa cards and as described in this Privacy Policy.

Purchase Information

We use Purchase Information to: (i) administer, improve and optimize the shopkick Program; (ii) determine your eligibility for kicks; (iii) match your Personal Information with transactions; (iv) provide you with kicks or other rewards; (v) analyze the usage and effectiveness of the shopkick Program; and (vi) to the extent permitted by mCommerce stores or applicable third parties, analyze trends and deliver tailored advertising.

Cookies, Pixels and other Usage Technology

Usage Technology allows us to do the following: (i) make your interactions with the shopkick Program easier and personalized; (ii) save information relating to your Account and/or activity for future interactions with the shopkick Program; (iii) better understand how you interact with the shopkick Program, and monitor aggregate usage by you and other shopkick users; (iv) monitor web traffic routing on the Services; (v) enable certain features of the Services; (vi) count users who visited certain websites and pages within websites, used applications or features; (vii) analyze the behavior of users of our websites and application; and (viii) determine the effectiveness of promotional or advertising campaigns and improve the overall shopkick Program. Third party advertisers on the shopkick Program may also place or read cookies on your browser. At any time, you may instruct your device to stop accepting cookies or to prompt you before accepting a cookie from websites you visit by changing your device’s settings. Please understand that if you do not accept cookies, you may not be able to use all portions or all functionality of the shopkick Program. We may also use Device Information from Usage Technology together with both demographic or psychographic information we collected, and third-party analysis partners to anonymously analyze usage patterns of users and serve tailored advertisements to you.

Information from Third Parties

We may use information from third parties to administer, update, personalize the shopkick Program, award rewards from your purchases with our mCommerce stores or select merchants, invite you to the shopkick Program at the request of your friend, and present relevant offers. 

Loyalty Partners

We may use information from Loyalty Partner(s) to administer, update, personalize the shopkick Program, and award rewards from applicable purchases.

Non-Personally Identifiable Information

We may use Non-Personally Identifiable Information, including geolocation and location presence information for a variety of purposes, including to administer, improve and optimize the shopkick Program. Specifically, offering rewards based on your location or presence in a store, providing reminders of items previously liked, showing the highest-rated deals, sales or interesting items in a certain area. To offer those benefits, we use the signal of our shopBeacon devices (or another geolocation or presence technology) which are located in various places, such as above the entrance to a store. Those devices broadcast signals that can be received by a device on which the Application is installed or the shopkick Program is accessed. When the device receives the shopBeacon signal, you may receive a message about the shopkick Program, such as available rewards or a reminder about an item previously liked. To avoid geolocation data from being used or received by shopkick Program, either while the Application is in the background or not currently running on the phone, you can switch off notifications near or at stores in the Settings of the Application at any time. We may also analyze trends through aggregated demographic and other information about users.

When Do We Share Information?

Shopkick will not disclose any Personal Information to third parties except in limited circumstances that are set out below. Before shopkick begins to transfer Personal Information to any third party acting as our agent, we will confirm that they have adopted, are subject to, or are contractually obligated to comply with the principles and objectives of this Privacy Policy.  Examples of the limited scenarios where shopkick may disclose Personal Information to third parties are: (a) with your knowledge and consent; (b) as described in this Privacy Policy; (c) as may be required by law, regulatory authorities, or legal process; (d) as permitted to protect the rights, property, safety, confidentiality, or reputation of shopkick or its users (e) to enforce our terms and conditions; (f) to prevent fraud or cybercrime; or (g) to permit us to pursue available remedies or limit the damages that we may sustain.

i) Transaction Providers, mCommerce stores, Select Merchants and Loyalty Partners: If you chose to participate in the Kicks for Purchases program, we share select the payment card information you entered with the appropriate Transaction Provider. We may also share select Transaction Data with the select merchants to facilitate the awarding of kicks (only to those merchants that agree to only use the Transaction Data to facilitate the awarding of kicks). In addition, when you use the mCommerce and similar features, you agree Purchase Information may be shared with the mCommerce stores, the merchant and other relevant third parties. Also, when you participate in the Kicks for Receipts program, you agree shopkick may use Purchase Information and other information derived from your participation, to award kicks, deduct kicks, validate offer eligibility, enable offer redemption, and/or provide reporting to select merchants and other third parties. If you elect to participate and provide consent to share your Personal Information, we may share personal information with our Loyalty Partners.

ii) Group Companies: We may share Personal Information with our affiliates, parent or group companies so that they may use Personal Information for the purposes described in this Privacy Policy, to provide the additional services of those group companies, and for the purposes of connecting you to users of the other websites operated by the group companies. Shopkick remains responsible for the management of this information. Additionally, as our business continues to grow and change, we might restructure, buy, or sell subsidiaries or business units. In these transactions, customer information is often one of the transferred assets, remaining subject to promises made in then prevailing privacy policy. Also, in the event shopkick, or substantially all of its assets or stock are acquired, transferred, disposed of (in whole or part and including in connection with any bankruptcy or similar proceedings), Personal Information will as a matter of course be one of the transferred assets.

iii) Third-Party Service Providers: Under the protection of appropriate agreements, we may disclose Personal Information to third party service providers we use to perform various tasks for us including data storage, consolidation, retrieval, analysis, or other processing, as well as for the purposes of effective management of customer information and to help us communicate with you. These third parties are only given access to that information needed to perform their support functions, and are prohibited from using it for other purposes. These third parties include affiliated and unaffiliated service providers in the United States, Europe and in other jurisdictions.

iv) Non-Personally Identifiable Information: We may share with third parties or the public (e.g., through white papers or press articles) aggregated information in a form that does not disclose your Personal Information, nor be reasonably likely to allow you to be personally identified, for industry analysis, demographic profiling and similar purposes. We share this aggregated information so that merchants or other third parties also understand how interested our users are in their products and services, so that they may also provide you with an optimal online experience, and so that additional retail or brand partners can see the opportunity in shopkick and may also become partners and further enrich the Services and offers for our users. We may also share Non-Personally Identifiable Information with our preferred merchants or other third parties to allow them to assist us in delivering tailored advertisements, promotions, sweepstakes, discounts, and other incentives to you when you use the shopkick Program. For example, a merchant may want to offer a discount on its products to a certain audience (for example, men ages 18-34) or audience segment (for example, women ages 25-40 who have viewed certain content). If the Non-Personally Identifiable Information we collected about you meets this description, you are then able to view and use the discount offered by this merchant.

How Can I Change or Delete My Personal Information?

You may review, update, correct or delete your Personal Information in your Account by contacting us or by making the appropriate modifications in your Account preferences. You can also make changes in the Application by clicking on Settings and making changes. To unlink a Payment Card, in the Application, go to Settings, and tap on “Kicks for Purchase”, tap on “Manage Cards” and follow the steps to unlink a card. If you completely delete all such information, then your account may become deactivated. If you would like us to delete your Account and/or remove your records from our system, please contact us and we will delete your account within 45 days if we do not have any legal obligation to retain the record.


We employ administrative and electronic measures designed to safeguard and protect your information from unauthorized access and disclosure. In addition, we periodically review and enhance our security and privacy practices as needed. While we cannot guarantee that loss, misuse or alteration of data will not occur we use commercially reasonable efforts to prevent this. It is also important for you to guard against unauthorized access to your passwords and the unauthorized use of your computer.

International Data

If you are outside the United States, your information will be stored and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. Our Privacy Policy and its protection applies to your data. If you are located outside the United States and choose to provide information to us, shopkick collects Personal Information in the United States and processes it there. Your submission of such information represents your agreement to this collection, storage and processing.

Sweepstakes and other Promotions

We may occasionally run contests, surveys, or other special promotions in which we ask you for personal information (like an email address or name) or demographic information (like a zip code, age, or income level). We use this data to run the contests or promotions and send users promotional material about our company or third parties we deal with. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The participant’s contact information is also used to contact him or her when necessary and may be shared with other companies for promotional purposes, but only with your prior permission and under the terms and conditions specified when you take part in the promotion. At any time, you may opt-out of receiving future mailings of this kind by following the unsubscribe instructions in each promotional communication, or simply by declining to take part in the promotions.

Links to Other Sites

The shopkick Program may contain links or API’s (e.g. data or content exchange interfaces) to external services or websites of other companies or merchants, such as making purchases through mCommerce features. If you click on a button, banner ad, or other type of third party link, you will be directed to that third party’s resources. The fact that we may link to or incorporate mCommerce stores’ or a merchant’s services, functionality, or website, or present a banner ad or other type of advertisement, is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party services, functionality, websites or other resources, including their use of personal information, and you should exercise caution when deciding to disclose any personal information to a third party. We encourage you to read the privacy policies or statements of the other websites you visit to learn more about their privacy practices. These other parties may place their own cookies or other files on your computer or device, collect data or solicit personal information from you.

Children’s Information

The Services are not directed to children. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian that has become aware that your child has provided us with Personal Information without your consent, please contact us. If we become aware that a member is under the age of 13 and has provided us with Personal Information without verifiable parental consent, we will delete such information from our files.

Changes to this Privacy Policy

We are committed to complying with all applicable laws and regulations governing the collection and use of personal information. From time to time, shopkick will review its collection, use, and disclosure practices in order to assure that we are complying with our Privacy Policy and all applicable laws and regulations. If we make material changes our Privacy Policy, we will issue an updated version of this Privacy Policy with an updated date legend and/or notify you via email, the Website, Application or by other appropriate means prior to the change becoming effective if it is a significant change. You should review this Privacy Policy regularly to ensure you are familiar with any changes to it. If you do not consent to any changes to our Privacy Policy and as a result you would like us not to use or hold Personal Information about you in accordance with the revised terms, you may notify us here so we can discontinue your account, or you may discontinue your use of the shopkick Program.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to obtain a list of specific types of your Personal Information disclosed to third party direct marketers during the preceding calendar year. Along with the types of Personal Information disclosed, you are entitled to the identity of any third party businesses with whom we have disclosed Personal Information. To receive a copy of this disclosed information, please contact us at or mail us at the address below with the subject line “Request For California Privacy Rights.”

How Can I Contact shopkick?

We are always trying to make shopkick’s services better. If you have any questions about this Privacy Policy, please contact us at You can also contact us at 900 Middlefield Road, Third Floor, Redwood City, CA 94063.

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We hope you will enjoy using shopkick.

Last Updated: August 10, 2017.