Shopkick and Moburst Win Award for Most Effective Video Campaign

We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards!

The Mobile Marketing Magazine Awards celebrate the accomplishments of digital marketing teams across the world that are making an impact through the power of mobile. 

During the pandemic, Moburst and Shopkick worked together to accelerate Shopkick’s mission to make everyday shopping fun, rewarding, and meaningful. When the launch of our first TikTok awareness campaign didn’t resonate the way we’d hoped, the team quickly pivoted to create more authentic and informative content, rather than traditional ads that mobile users often scroll past. This new strategy was a major success and helped us share just how fun and easy Shopkicking can be with consumers across the country!

Thank you and congrats to our partners at Moburst – we look forward to exploring new opportunities together and creating awesome content for Shopkickers everywhere!

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ABOUT THE AUTHOR

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Apu Battan

Head of User Growth

Apu Battan is the Head of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.