Shopkick Insights Blog

The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Shopkick's vision became "to create rewarding shopping experiences anytime, anywhere." CEO Bill Demas shares our progress delivering two key elements of this: "rewarding" and "anytime, anywhere", including the introducing of mobile commerce in-app.
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We're so excited to launch Mobile Shopping! Consumers can now earn rewards for mobile browsing and buying on partner online stores like Jet, Boxed, Groupon, Spring, eBay, and Apple.
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Tips for challenger brands in the CPG space to stand out among the corporate brand portfolios and increase awareness for their products.
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Leading coffee brand partnered with Shopkick to drive product awareness, store traffic and sales during the holidays
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Startup product and marketing directors are often disinterested or unwilling to invest in customer research outside of basic analytics before rolling out a new product or marketing tactic. It’s time that we stop and ask ourselves whether it’s time to rethink the importance of customer research, and whether skipping it altogether is a big mistake.   
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American Eagle rewarded in-store behavior through location-based technology to increase conversion
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Q&A with Brian Wong, CEO of Kiip at Shopkick Sessions
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The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online. If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees. Join us July 12th, when the Internet will come together to stop them.
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Proven techniques for connecting with customers before, during, and after the shopping trip
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Despite roughly 90% of retail transactions still happening in stores, stores lack the real-time data and attribution that retailers are accustomed to online.
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In this webinar on demand, we share how grocers and CPGs can engage shoppers by offering personalized, mobile-enabled and frictionless experiences.
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Get the facts on the state of the new competitive market for grocers and CPGs, and learn how rewards can drive visits to your store or aisle.
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With online options gaining traction, Shopkick Grocery incentivizes shoppers to continue visiting stores by adding a mobile layer to physical shopping.
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Is your brand prepared for the CPG shopping experience of the future? Is your retail store equipped? These innovative technologies are powering the next generation.
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Our country is different. The world is different. We’re in a populist era, and things are changing for brands and retailers.