Cultivating Loyalty Is More Challenging Than Ever: Here’s What Customers Want And Brands Should Know, According To The Latest Data
Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android? Think about the brands you are loyal to. Does that allegiance extend to the exclusion of ever buying or using rival brands? Why or why
Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages
82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop. Over the past year, consumers have been faced with significant supply chain issues and
What Do Consumers Want In 2022? Retail Analysts Reveal Shifting Behaviour
What do consumers want in 2022? New research examines how customers behaviour has shifted during the pandemic, and what this means for how retailers should interact with them. The past 18 months has reshaped the retail landscape
Ignore the doomsayers – brand purpose still beats out bombardment
On any given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers – especially the youngest generations – are expecting more from these messages than just details about the latest seasonal sale. But
Three Ways The Future Retail Store Will Change
The fundamental role and purpose of retail stores are changing. Digital transformation forced brick-and-mortar outlets to evolve as more of the path to purchase shifted online. Now, as e-commerce expands, retailers are reimagining the functionality of stores
How To Seize The Opportunity Of In-Store Marketing And Promotions
The past decade—and particularly the past two years—have seen exponential growth in the utility of digital tools for marketing teams to leverage. Audiences can now be targeted better, messaged more effectively, and, in the case of promotions
Majority of Americans are Shopping In-Store for Valentine’s Day Gifts
Shopkick survey finds that 79 percent of consumers plan to make V-Day purchases at least a week before February 14. It has been an unpredictable start to 2022, but that is not stopping Americans from
The 5 Biggest Shopping Trends For 2022
Based on the past almost two years of living through the peak and valleys of COVID, retailers have upped their game in terms of the shopper journey. Here are the top five trends that customers can expect
Omicron Impact: Consumers Experiencing a Shortage of Retail Workers and Increased Wait Times at Checkout
Shopkick survey finds 73 percent of consumers are vaccinated but still expect retailers to enforce safety precautions as Omicron cases continue to rise Although it is officially 2022, it may feel like years past as
Retailers turn to hybrid cloud and AI to meet shifting consumer behaviors
As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail Federation. The
Shoppers Returned To Stores For The Holidays
Shopper traffic to physical retail stores has strongly rebounded from 2020. Data from Placer.ai, a company which measures shopper visits across a wide range of physical stores including grocery, apparel, big box, department and specialty, indicate that shoppers
The Top Digital Trends To Watch In 2022
The world is more digital now than ever before and that’s sure to last in 2022. Ninety percent of Americans say the internet has been essential to them during the pandemic. Indeed, basic everyday tasks