3 best practices for retailers expanding from online to in-store
As the world reopens, retailers are focused on safely welcoming back customers and resetting operations. Many brands, including digital pure plays, are eyeing new customer journeys and new business models. For example, Fabletics and Amazon
Millennials and Brand Loyalty
Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for many it to ensure customers continually come back for product or service. That’s why building brand
Foursquare partners with Shopkick to enhance in-app experience and more
Shopkick will use Pilgrim SDK and FSQ/Places Database to help brands and retailers uncover consumer insights and deliver more rewards to app users. With the holiday season upon us, shoppers are on the hunt for
2022 Shopping Outlook: Consumers Tightening Their Budget and Spending Less Overall
Shopkick survey finds that continued inflation and supply chain issues are concerns for consumers heading into the new year As a new year approaches, it is apparent that the economic challenges of 2021 will continue
Is the fun ever coming back to holiday shopping?
In terms of sales, last year was a much better holiday than most predicted. Tepid expectations for the season gave way to 8.3% growth, according to the National Retail Federation. But it wasn’t a particularly
How physical retailers can attract today’s multichannel shopper
For many consumers, omnichannel is taking new shape as the general perception of “online or instore” is growing to include new interaction options. And to thrive in this new era of retail, brands must take
Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
An Omnichannel Future Beckons: Is Your Brand Ready For it?
When Casey Carl was appointed as the Chief Omni Strategy Officer by Walmart, he thought it to be an unusual title. “They ran out of characters,” Mr. Carl joked. However, the results of Walmart in
Omnichannel the Way Forward for Retail Customer Experience
As consumer behaviour continues to change due to the impact the global Covid-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can
The Majority of Consumers Plan to Shop Early This Year: Report
Dive Brief: Consumers are eager to spend and save money through deals, according to ICSC. In its Annual Holiday Shopping Intentions survey, the firm predicts that holiday sales between November and December will increase by
3 ways COVID-19 has changed the customer experience forever
When it comes to the customer experience and the desire of brands to strengthen their ties to consumers, the past year turned all the rules upside down. During the pandemic, even the best-prepared companies were
Over 70% of Retail Sales Will Come From Stores in the Next Few Years: Forrester
Dive Brief: While the pandemic is widely seen as boosting e-commerce sales, it may be more accurate to say that consumers have become more “digitally savvy,” according to a new report from Forrester. Forrester found