Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year. In order to keep pace and find success with this rapid video growth, marketers must approach mobile video in a completely different way than they may have approached other video mediums in the past.
In our latest eBook, we take a look at the 5 biggest challenges associated with reaching customers with mobile video advertising: audience fragmentation, content discovery, advertising experience, ad-blocking, and cross-platform management. In this eBook, you’ll learn how to master these obstacles, citing examples from majorly successful brands including Nike, JPMorgan Chase & Co., Olay, and Red Bull.
Download the eBook today to find out how you can overcome these common challenges, and build a powerful video advertising strategy.
To discuss how Shopkick can support your next video campaign, contact us at [email protected]
