mobile video

eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles

Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year. In order to keep pace and find success with this rapid video growth, marketers must approach mobile video in a completely different way than they may have approached other video mediums in the past.

In our latest eBook, we take a look at the 5 biggest challenges associated with reaching customers with mobile video advertising: audience fragmentation, content discovery, advertising experience, ad-blocking, and cross-platform management. In this eBook, you’ll learn how to master these obstacles, citing examples from majorly successful brands including Nike, JPMorgan Chase & Co., Olay, and Red Bull.

Download the eBook today to find out how you can overcome these common challenges, and build a powerful video advertising strategy.

To discuss how Shopkick can support your next video campaign, contact us at partners@shopkick.com

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.