While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.
If that number seems harsh, that’s because it is. Not only does your brand’s new product face daunting odds, but you’ll face them fighting to be noticed amongst heavy competition.
Additionally, on average, American families tend to buy the same 150 products over and over again, making up 85% of their household needs. Breaking these firm purchasing habits is not an easy task, so it’s crucial to develop an innovative product launch strategy that engages shoppers right off the bat.
Our latest eBook explores how top CPG brands like Dole, P&G, and Nestle built awareness, drove trial and consideration, and grew sales during their new product launches. Download the eBook today to read about the five product launch tips you can’t afford to ignore.