product launch plan

eBook: What top CPG brands have to teach us about successful product launches

While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.

If that number seems harsh, that’s because it is. Not only does your brand’s new product face daunting odds, but you’ll face them fighting to be noticed amongst heavy competition.

Additionally, on average, American families tend to buy the same 150 products over and over again, making up 85% of their household needs. Breaking these firm purchasing habits is not an easy task, so it’s crucial to develop an innovative product launch strategy that engages shoppers right off the bat.

Our latest eBook explores how top CPG brands like Dole, P&G, and Nestle built awareness, drove trial and consideration, and grew sales during their new product launches. Download the eBook today to read about the five product launch tips you can’t afford to ignore.

Download the eBook 



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.