product launch plan

eBook: What top CPG brands have to teach us about successful product launches

While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail.

If that number seems harsh, that’s because it is. Not only does your brand’s new product face daunting odds, but you’ll face them fighting to be noticed amongst heavy competition.

Additionally, on average, American families tend to buy the same 150 products over and over again, making up 85% of their household needs. Breaking these firm purchasing habits is not an easy task, so it’s crucial to develop an innovative product launch strategy that engages shoppers right off the bat.

Our latest eBook explores how top CPG brands like Dole, P&G, and Nestle built awareness, drove trial and consideration, and grew sales during their new product launches. Download the eBook today to read about the five product launch tips you can’t afford to ignore.

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.