Halloween Shopping Habits: Survey Results

It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.

We surveyed parents across the country to gain some insight on their Halloween plans- how much they’re spending, when they’re shopping, and even how much candy they plan to sneak from their little monsters.

The majority of parents (61.4%) will spend up to $50 in total for Halloween — including candy, costumes and decorations.

According to our survey, most parents wait for the calendar to turn before entering Halloween mode. Only 12% of parents buy their Halloween candy before the 1st of October, while 41% buy in early October, and 42% the week before Halloween. One reason most parents might not buy their Halloween candy too soon? Of those who buy their candy on the early side, 47% have to restock before the big day comes around.

We also asked parents what they plan to dish out to their trick-or-treaters.

  • Playing Favorites: 54% of parents are brand loyal and buy specific candy brands, while 46% buy what is cost-effective
  • Healthy Options: 20% of parents plan to buy healthy or alternative treat options like pretzels, popcorn, pencils, and stickers
  • Special TREATment: 38% of parents plan to set aside a different type of candy for kids they know
  • Nuts, or not?: Only 15% of parents plan to have a nut-free Halloween, meaning 85% of houses may be giving out candy like Reeses, Snickers, and so on
  • Candy Corn Wars: The raging debate over to candy corn or not to candy corn has been settled with a slight majority of 59% enjoying the orange and white treat, and 41% hating it


As for looting a treat or two once the kids are in bed? 53% of parents just sneak a couple from their little ones on the night of Halloween. Don’t worry, we won’t tell.

Happy Halloween!



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.