Inaugural 10.10 Shopping Festival to Deliver the Holidays to American Consumers

Coresight Research partners with Shopkick’s Shopper Appreciation Weekend and Fashwire to launch new shopping holiday and get consumers acting early.

Coresight Research, the global research and advisory firm specializing in retail and technology, Shopkick, and Fashwire, an AI driven two-sided B2B and B2C global fashion marketplace, today announce the 10.10 Shopping Festival, a new shopping holiday to engage American consumers and revitalize retail.

As COVID-19 continues to upend all aspects of the retail environment, and the economic toll on consumers weighs on, this new annual festival is designed to increase revenue for merchants and reward shoppers with savings for crossing off their lists early, all while supporting the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures. Saving children.®

On 10.10 (Oct. 10), and throughout the Shopper Appreciation Weekend (Oct. 9 – 11), shoppers will earn major rewards in the form of ‘kicks’ (Shopkick’s rewards currency) for visiting and purchasing from participating retailers and brands, both online and offline.

Fashwire is extending a special offer for its 300+ brand partners to be part of the festival.

“Shopping festivals, like Alibaba’s Singles’ Day in China, are a huge trend that have since expanded globally,” said Deborah Weinswig, founder and CEO of Coresight Research. “Our research shows that most consumers plan to holiday shop earlier than ever this year, providing the perfect opportunity to launch the 10.10 Shopping Festival to support retailers in their efforts to keep up with demand now and through the entire holiday season.”

In the spirit of giving, Shopkick will match 5 percent of all “kicks” (reward points) earned throughout the weekend and donate the monetary value to St. Jude, a leading research hospital to help in the organization’s efforts to find treatments for patients with childhood cancer and other life-threatening diseases. Shoppers can redeem their kicks for free gift cards to their favorite retailers, like Target, Walmart, Amazon and many more, for even bigger savings in time for the holidays. Additionally, beginning October 1, 2020 until October 12, 2020, Fashwire will donate $0.50 for every download of the app (App Store and Google Play) to St. Jude.

“We’re thrilled to thank our loyal users by offering big kicks throughout Shopper Appreciation Weekend, and to partner with Coresight Research to make the 10.10 Shopping Festival a reality for shoppers across the country,” said Dave Fisch, general manager of Shopkick. “By rewarding consumers throughout the entire online and in-store shopping experience, we hope to make it that much easier to check off all of their holiday needs, while also offering a chance to give back to a worthy cause.”

“The core DNA of the Fashwire platform is to create connectivity between consumers and retailers. The 10.10 Shopping Festival speaks to just that,” said Kimberly Carney, Fashwire Founder and CEO. “As founders we wanted to create something revolutionary, innovative and accessible for both our brands and the consumer while being philanthropic simultaneously. We have taken all of the current market passion points and aligned them with a modern virtual experience that will allow consumers to shop covetable season must-haves early while giving back.”

Looking ahead, Coresight Research envisions the 10.10 Shopping Festival becoming a major U.S. shopping event. The festival will include broad participation from leading omnichannel and direct-to-consumer retailers that will provide consumers with discounts of 25 percent or more off popular products. To participate in the 10.10 Shopping Festival, download Shopkick on your iPhone or Android.

For more information on the event, visit



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.