Location-based augmented reality is the next iteration of AR in marketing. Read more
Understanding the types of consumer buying behavior and ways to influence them
Understanding the types of consumer buying behavior and ways to influence them While the basic types of consumer buying behaviors haven’t changed much over the years, the way in which marketers approach consumers has. Digital avenues have expanded the information that consumers have available, as well as their connection to brands. Whether a consumer is […]Read more
The 3 best retail marketing strategies for CPG brands to utilize in the new year
Brands seeking the best retail marketing strategies for 2019 should consider how technology may have changed product visibility. Read more
Consumer trends for 2019: A forecast of consumer buying behavior
Consumer trends for 2019 will center on an improved customer shopping experience. Read more
Successful brand repositioning examples designed to reach a greater consumer audience
Successful brand repositioning examples designed to reach a greater consumer audience Sometimes, iconic brands get consumers to look at an existing product in a new way. Any time a brand makes a significant paradigm shift, whether they’re introducing a new product or reintroducing an old one, they’re taking a risk. Several successful brand repositioning examples […]Read more
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Read more
A chat with CEO Adam Sand: 2019 marketing technology predictions
As 2018 comes to a close, marketers are gearing up for what’s to come in the new year. We sat down with Shopkick CEO Adam Sand to discuss his marketing tech predictions for 2019 – the exciting opportunities that lay ahead, the biggest challenges that marketers will face, and more. Challenges to come: Physical […]Read more
The path to purchase: How your brand can guide consumers in the right direction
Guiding consumers along the path to purchase with in-store advertising is one of the most effective ways to improve in-store sales. Read more
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Read more
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Read more