Majority of Americans Still Braving Physical Retailers Amidst COVID-19 Crisis
Consumers are spending more per shopping trip, but looking for ways to stretch their dollars.
How to drive incremental sales to your retail store or brand
It’s not always easy to connect with consumers at various points on the path-to-purchase, but the most successful companies are exploring ways to drive immediacy and are developing campaigns that encourage overbuying, whether due to demand or desire. Make it your mission for 2020 and beyond: drive incremental sales to your retail store or brand. You won’t regret it.
Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.
In-app shopping: Understanding the influence and how to take advantage
In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?
Understanding how retail brand partnerships can boost awareness
More than a third of brands cited “awareness” as their primary goal last year.
How rewarding customer loyalty leads to better retention
A clear focus on customer retention is a sound sales strategy.
The 3 key elements of a successful brand recall strategy
Entrepreneurship plays a vital role in the American economy, with more than 32.2 million small businesses competing for market share. The digital world has leveled the playing field for startups to compete with household names for brand recognition. But how can a newer brand achieve name recall with consumers when there are so many other companies to choose from?
Why the most effective immersive brand experiences feature mobile
The most effective immersive brand experiences are driven by digital technology—more specifically, mobile technology.
Majority of Americans Changing How They Shop Due to COVID-19 Concerns
Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick survey
How to leverage in-store digital marketing to boost sales
In-store digital marketing in 2020 looks very different than in-store digital marketing even five years ago.
How to create product awareness on the path to purchase
Technology has greatly changed the standard path to purchase model over the years.
3 steps to a successful integrated retail strategy
Aligning the in-store experience with online and mobile channels should be a priority for every retailer.