The benefits of providing customers with incentives in retail
Offering customer incentives in retail can be a real game-changer for brands.
Why customer retention marketing strategies are important for brand loyalty
In pursuit of growth, companies can choose to focus their efforts on new customer acquisition or customer retention marketing strategies.
5 essential benefits of in-app advertising for retailers
With every passing year, retailers witness the “greatest number of shopping app downloads to date.”
Top 5 most effective marketing strategies for retail
Despite rumors which abounded since the creation of e-commerce, brick-and-mortar retail isn’t going anywhere. Approximately 75% to 80% of purchases made today are made at physical retail locations. There are a number of reasons that consumers choose to shop in the physical space, but one that retailers need to be aware of is the fun component.
Understanding the importance of integrated marketing communications in retail
In today’s climate, integrated marketing communications (IMC) is a standard, baseline, foundational strategy for retail success.
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail.
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist.
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search.
6 tips for building an effective online retail marketing strategy
An online retail marketing strategy requires the management of a lot of moving parts. Retailers must connect with consumers online and gain their attention with organic and paid search strategies.
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention.
Black Friday marketing ideas: How to retain customers after the sales end
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events.