There are many benefits CPG companies can enjoy through brand storytelling on social media. This method of marketing uses commercials and messages to create a narrative arc which keeps individuals invested.
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies.
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before.
The elements of a product awareness campaign should tie in the what, where, and when of a new product release.