CPG retail analytics provides valuable insight into consumer purchase behavior. In the past, the data necessary for this analysis was only available to consumer packaged goods brands from retailers well after a purchase was made. This often resulted in an expensive delay between the implementation of a marketing strategy and determining how effective that strategy […]Read more
2018 tax refund trends: early filers spending on travel
If the only sure things in life are death and taxes, then tax refund spending is surely a seasonal shopping moment that shouldn’t be ignored. We recently conducted a survey to find out when Americans file their returns, and how they plan to spend their refunds. The majority of those surveyed (66%) expect a refund […]Read more
The top mobile advertising platform features CPG brands need
Often, when we talk about the top mobile advertising platform options for CPG brands, we focus on what CPG customers want and need.Read more
Effective app-based CPG marketing strategies
When it comes to using apps in CPG marketing, brands need to focus not on acquisition but retention. Read more
The app-based CPG mobile advertising trends already shaping 2018
While 2018 has only just begun, some mobile advertising trends are already taking shape. A few, like video advertising and the increased need for brands to protect themselves against ad fraud, have been emerging for a while.Read more
The future of video advertising on social media: Why your brand must be mobile
The two fastest growing segments in the digital space are video and social media. So, when it comes to where to place video advertising, social media is a high priority for marketing professionals.Read more
Webinar: eBay, Button & Shopkick on the power of mobile commerce
We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile commerce, and a map for success in our omnichannel shopping environment.Read more
Mobile app marketing: strategies to generate the highest ROI
Mobile app marketing is a growing way for companies to reach out to consumers at the right time. Read more
A customer rewards program case study on effectiveness for CPG brands
While we can tell our clients how effective rewards programs are, the best way to demonstrate this is through a rewards program case study. Read more
Valentine’s Day Shopping Habits: Survey Results
According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.Read more