Does your product launch marketing formula include a shopping app? It should.
Often, a product launch marketing formula involves a step-by-step process, but it should be an ongoing cycle.
The 2018 video advertising trends that will shape 2019 and beyond
Video is going through a significant transitional phase as emerging video advertising trends are set to change the way advertisers approach this medium.
Out-of-this-world augmented reality marketing campaigns your brand should emulate
Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms.
How to overcome CPG e-commerce growth challenges via third-party apps
The world of online commerce can be a double-edged sword for consumer packaged goods (CPG) companies.
The mobile marketing strategy guide for CPG brands in 2018
CPG brand leaders know that the key to building a robust mobile marketing strategy is differentiation.
3 innovative location-based marketing strategies that use apps
Location-based marketing strategies create an edge for brands by targeting consumers when they are on the move.
Mobile shopping trends and the rise of mCommerce in 2018
Despite the rumored demise of the mall, in-store shopping is not dead.
How to optimize mobile technology in the retail industry
Mobile technology in the retail industry is no longer just a trend. Today, as consumers increasingly turn to their smartphones for help with purchasing decisions, it’s a necessity for retailers.
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.
Shopkick welcomes new Chief Technology Officer
This week Shopkick is thrilled to announce the appointment of our new CTO, Chethan Visweswar. With more than 20 years of experience in Silicon Valley building large scale enterprise SaaS applications, Visweswar brings deep knowledge in software development, mobile applications and customer adoption for travel, loyalty and enterprise companies.
How to improve customer experience in the aisle with third-party apps
Mobile app marketing offers an excellent opportunity to improve customer experience.
Why apps are the future of mobile commerce
Innovative mobile apps are laying the groundwork for the future of mobile commerce.