Leveraging These Consumer Engagement Strategies Could Mean a Boost in Sales
There are numerous consumer engagement strategies that brands can use to improve sales, though some are more effective in the CPG sector than in others.
Shopkick turns 9! A look back on our year
August marks Shopkick’s 9th birthday, and to celebrate, we’re taking a look back on all that we’ve accomplished in the past year.
How CPG brands can prepare for image recognition in retail
The use of image recognition in retail is currently in a theoretical stage, as this technology is dependent on advancements in artificial intelligence.
Understanding shopping behavior patterns via third-party apps to increase sales potential
Zeroing in on shopping behavior patterns and understanding signals of purchase intent helps brands improve purchase likelihood.
The top brand marketing strategy your CPG brand can’t ignore
There is one brand marketing strategy that companies—and especially CPG brands—can’t afford to ignore, and that strategy is mobile marketing.
Why word of mouth marketing ideas are still powerful in the era of digital shopping
Word-of-mouth marketing ideas may be traditional, but they are even more applicable in the age of digital advertising.
Shopper Marketing Best Practices: Lessons from Walmart, Target, and Whole Foods
When seeking out shopper marketing best practices, the ideal option for both retailers and brands is to look at the successes of those who’ve come before them.
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers.
Creative shopper marketing plans: How to grab the attention of your target audience
Creating a shopper marketing plan for a target audience requires a lot of insight. Brands must be prepared to do a deep dive into their ideal customer data to ensure delivery of messages at the
10 effective online shopping marketing tactics for eCommerce retailers
Online shopping marketing is highly competitive as just about every brand, retailer, and company has a competing digital presence.
Why strategic integrated marketing is the future of brand growth
Strategic integrated marketing is all about creating a seamless customer experience.