Loyalty is a key sales driver for retail stores but many methods of measuring it are ineffective. Read more
Proximity marketing: Best practices for QSR companies
Proximity marketing is a powerful but complicated process for new and established quick service restaurants alike.Read more
How to increase market share in retail using shopping apps
Consumers’ shopping behaviors are evolving as technology, and specifically apps, continue to give consumers greater access to store and brand information.Read more
Why the Best QSR Rewards Programs Must Be Mobile
Quick service restaurant (QSR) brands have a lot of opportunities in today’s fast-paced market, but must be poised to take advantage of them—and in a way that resonates with consumers.Read more
How Retail In-Store Apps Are Reshaping Modern CPG Marketing
Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to grow. Typically this is done by negotiating the best spot on the shelf or by putting up in-store displays and […]Read more
3 ways to unlock your greatness
James Smilkstein, Brand Partnerships Once upon a time, there were creators, and there was an audience. One group led and one group followed. Then the world changed… I recently had the opportunity to hear from some of the world’s greatest minds. Iconic leaders and experts including Sir Richard Branson, Steve Forbes, Jack Welch, Robin Wright, […]Read more
Creative Customer Rewards Program Ideas to Engage New Shoppers
While loyalty is important to maintaining a brand’s current market share, pulling in new leads is the catalyst for true growth. Increasing market share is easier said than done, however, as your company’s goal is the same as millions of other companies—and there are only so many consumers to go around. In a crowded, overly […]Read more
How to Measure Video Advertising ROI: The Metrics Brands Must Know
The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to share their message. In fact, more than half of all marketing professionals state they see a stronger ROI with video […]Read more
The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know
The mobile market is maturing, with 82% penetration anticipated by 2020 in the US. With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.Read more
The Best Market Share Growth Strategies for Consumer Packaged Goods Companies
By 2025, the money spent producing goods for the CPG industry will reach nearly $14 trillion, according to a McKinsey study.Read more