CPG video advertising monetization in the age of the mobile app
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements.
Mobile app advertising: Best practices to generate high ROI
If you’re going to gain the attention of today’s consumer, you need to move fast.
The 2018 fast food consumer trends the QSR industry must prepare for
One thing is going to reign supreme for the quick service restaurants (QSR) industry in 2018, and that’s the need to compete with sit-down locations.
Mobile commerce trends every marketing professional must know
Mobile commerce is rapidly becoming the go-to platform for people who want to shop online.
[Infographic]: Seasonal Shopping Trends 2017
They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017 in our latest infographic.
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a
2018 trends from Shopkick’s CEO
As 2018 kicks off, Shopkick CEO Bill Demas shares his thoughts on what brands and retailers need to prepare for this year.
Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising.
The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.
How to create brand awareness—and excitement—for new products
A new product launch is an exciting, but also nerve-inducing, event for any CPG brand. You’ve done market research and held focus groups—and you believe that you have a product that will resonate with consumers.
The 3 new CPG marketing trends that brands must know
CPG marketing is in the midst of a paradigm shift. In the past, many CPG brands focused on partnering with retailers to gain market share, rather than reaching out to consumers directly. However, as web
Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why