Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.
Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy.
Shopkick survey finds Gen Z is most optimistic about the new year
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family.
Consumers worldwide have greatly increased their online spending in 2020, in large part due to COVID-19.
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.
The holiday spirit remains strong year after year despite the global hardships experienced in 2020. During times of great stress and uncertainty, familiar traditions are a comforting refuge.
Is the Black Friday of yesteryear officially “dead” in 2020?
Shopkick survey finds consumers plan to spend most of their holiday budgets at department and apparel stores; shipping costs will impact consumers’ online shopping decisions.
The period of self-containment, businesses shuttering, and isolation may be just a short blip in the grand scheme of things, but as the pandemic continues to linger on through the end of the year, its