Mobile shopping rewards users anytime, anywhere

Shopkick’s vision became “to create rewarding shopping experiences anytime, anywhere.” CEO Bill Demas shares our progress delivering two key elements of this: “rewarding” and “anytime, anywhere”, including the introducing of mobile commerce in-app.Read more

Customer research: unfashionable, or here to stay?

Startup product and marketing directors are often disinterested or unwilling to invest in customer research outside of basic analytics before rolling out a new product or marketing tactic. It’s time that we stop and ask ourselves whether it’s time to rethink the importance of customer research, and whether skipping it altogether is a big mistake.   Read more

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