Building brand awareness in the modern marketing era is no easy feat. Ironically, it’s because there’s almost too much opportunity to build it. The once high expense of advertising acted as a gatekeeper.Read more
Is the Average ROI on Mobile Coupon Advertising Strategies Worth the Investment?
Advertising might have seen its fair share of changes over the years but one thing remains consistent: giving customers a deal is probably the first thing marketers think of when they’re trying to get them to try out a new product. As technology has advanced, deals have gone digital, with coupon codes and mobile apps […]Read more
eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts […]Read more
How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps
Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years. It makes sense, then, […]Read more
How Innovative Retail Mobile Apps Can Drive CPG Brand Awareness
Mobile apps have ushered in a new wave of advertising. In addition to building brand awareness through traditional methods, such as television or print, brands are focusing on more genuine connections with consumers in way that makes sense for them. Mobile apps offer that opportunity. Print and television ads are simply unable to travel with […]Read more
QSR Mobile Advertising: A Proven Strategy for the Digital Marketing Age
In the quick-service industry, your brand must live up to its name when it comes to marketing by focusing on being in the moment with your customers.Read more
4 ways loyalty drives mobile shopping behavior
4 strategies to drive loyalty and results for brands and retailers.Read more
Retail as marketing: redefining the retail experience
Physical retail will be redefined to become an experiential marketing vehicle Read more
Travel Rewards Kicking In
Now, our users can enjoy earning kicks while they travel! After the trip, they’ll have more kicks waiting to be redeemed for gifts cards at Amazon, American Eagle, Best Buy, eBay, Groupon, Starbucks, TJ Maxx, and our ever-growing list of rewards partners.Read more
Webinar on demand: Determining signals of purchase intent
In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from ad fraud and viewability issues to focus on the metrics that matter.Read more