Modern customer relationship building strategies for the digital shopper
Customer relationship building strategies are one of the cornerstones of marketing to help increase brand awareness, build market share and growth, and improve overall product perception. Many companies are seeking ways to leverage expansions in
Brand awareness marketing strategies with proven ROIs
Brand awareness is the first step in growing market share for a CPG brand. When consumers are aware of a brand, they’re more likely to give it a try and possibly become a regular user.
Retail consumer apps: How to engage in-store shoppers on mobile devices
Many retailers view mobile apps only as an expansion of their online shopping space, and not as a route to in-store sales. This is a mistake. By their very nature, consumers use apps while on
Why market share is important for growth: A guide for CPG brands
When you’re green, you grow; when you’re ripe, you rot. This well-known adage speaks to the marketing concept that the only way a company can survive is through continuous growth. There is no standing in
The Best Customer Engagement Strategies in Retail for CPG Brands
The Best Customer Engagement Strategies in Retail for CPG Brands Many CPG brands, new and established, struggle with standing out on a retailer’s shelves. The CPG industry is going through a rapid growth phase and
5 Trends from Thanksgiving to Cyber Monday
Blockbuster sales all Thanksgiving weekend long for both physical and online retailers were propelled forward by aggressive promotions and a surge in mobile shopping. In this post, we explore 5 key trends and what they mean for the rest of the holiday shopping season.
Video advertising: Advantages and disadvantages for brand growth and awareness
Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of their marketing campaigns. Others choose to go
Continue the battle to defend net neutrality
Our free and open Internet is still at risk. We have tried to fend off the attacks, but the FCC is now calling for a December 14 vote to end Net Neutrality as we know it. Please help us stop them!
QSR customer experience: How mobile apps are enhancing restaurant visits
A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the
How to increase market share of a CPG product using a mobile app
It’s no secret that many CPG product categories have fierce competition and are often purchased on price. This is perhaps why the CPG market is considered to be the most difficult for even established brands
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For
The CPG Industry Trends of 2018 That Brands and Retailers Must Prepare For There was a time when both consumers and industry experts believed that the retail sector was safe from the impact of increasing
Can brand awareness generate measurable ROI for CPG companies?
Brand awareness is extremely important for CPG companies as they face a unique challenge: they often sit side by side with their competitors on shelves or online stores.