Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.
App-based marketing: definitions and drivers for success
There is no one app-based marketing definition. Instead, there are hundreds of different kinds of campaigns that revolve around apps.
When marketing to millennials, turn to apps
Marketing to millennials requires focusing on mobile app marketing strategies, as mobile is where the millennial audience gathers.
How to increase market share of a brand in the digital age
Digital marketing is the solution managers often arrive at when they’re looking to increase a brand’s market share.
The 3 reasons why video marketing works
When examining why video marketing works, brands need to think like a consumer.
The top 10 mobile commerce advantages and disadvantages
To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same.
Understanding millennial spending habits as a QSR marketing professional
When it comes to millennial spending habits, quick service restaurants (QSR) are in a strong position. Millennials are more willing than other generations to eat out, with 79% reporting they regularly spend money eating at
Three must know video marketing statistics
Knowing what your competitors are doing in terms of marketing initiatives is one of the key parts of building a campaign, and you can gain a lot of insight from video marketing statistics for 2018.
Is CPG advertising ready for the digital age of shopping?
In CPG advertising in the past, much of the marketing was done through retailers via in-store advertisements and shelf placement. Retailers acted as middlemen that passed the CPG products to the masses. Direct to consumer
Added value marketing: 3 easy ways to incentivize your customers
A win-win for both a brand and its customers, added value marketing offers the consumer many more incentives and rewards than standard marketing does, while simultaneously costing the brand very little compared to other advertising
Grocery retail apps: Why they attract millennials to CPG brands
Gaining millennial interest for a CPG brand is a common challenge marketers face. Grocery retail apps could be the answer. Millennial purchase behaviors are often erratic, not due to the fact that millennials themselves are