How Retail In-Store Apps Are Reshaping Modern CPG Marketing
Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to
3 ways to unlock your greatness
James Smilkstein, Brand Partnerships Once upon a time, there were creators, and there was an audience. One group led and one group followed. Then the world changed… I recently had the opportunity to hear from
Creative Customer Rewards Program Ideas to Engage New Shoppers
While loyalty is important to maintaining a brand’s current market share, pulling in new leads is the catalyst for true growth. Increasing market share is easier said than done, however, as your company’s goal is
How to Measure Video Advertising ROI: The Metrics Brands Must Know
The brain processes images from photos and videos about 60,000 times faster than it processes text. With stats like that, it’s not surprising that brands want to leverage visual mediums as a powerful way to
The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know
The mobile market is maturing, with 82% penetration anticipated by 2020 in the US. With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage
The Best Market Share Growth Strategies for Consumer Packaged Goods Companies
By 2025, the money spent producing goods for the CPG industry will reach nearly $14 trillion, according to a McKinsey study.
The Best Brand Awareness Campaign Ideas for 2018
Building brand awareness in the modern marketing era is no easy feat. Ironically, it’s because there’s almost too much opportunity to build it. The once high expense of advertising acted as a gatekeeper.
Is the Average ROI on Mobile Coupon Advertising Strategies Worth the Investment?
Advertising might have seen its fair share of changes over the years but one thing remains consistent: giving customers a deal is probably the first thing marketers think of when they’re trying to get them
eBook: Advertisers’ Guide to Ad Fraud & Viewability
While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in
How CPG Brands Can Gain Market Share from Competitors Via Third-Party Shopping Apps
Competition among consumer packaged goods (CPG) brands is daunting; the industry is estimated at $2 trillion and most segments are highly saturated. In fact, an estimated 56% of U.S. consumers said the number of brands
How Innovative Retail Mobile Apps Can Drive CPG Brand Awareness
Mobile apps have ushered in a new wave of advertising. In addition to building brand awareness through traditional methods, such as television or print, brands are focusing on more genuine connections with consumers in way