Customer loyalty programs for retail are part of everyday life for many consumers as, on average, they belong to over 14 programs. This is a mixed blessing for brands and retailers, however. Competition is fierce for customer loyalty, and it’s not enough to get your customer to sign up for your program—especially since it’s been found that consumers are active in only half of the programs to which they belong. Read more
The future of retail: How brands can engage millennial consumers
When wondering how they can engage millennial consumers, brands should consider the following:Read more
Loyalty fatigue: How brands and retailers can combat it
Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business. Read more
How rewards-based marketing influences customer engagement
In 2020, it’s not enough for brands to simply be visible.Read more
Learn how to increase brand visibility in-store
These days, shoppers are entering stores armed with more information than ever before thanks to their mobile devices.Read more
Majority of Americans Still Braving Physical Retailers Amidst COVID-19 Crisis
Consumers are spending more per shopping trip, but looking for ways to stretch their dollars.Read more
How to drive incremental sales to your retail store or brand
It’s not always easy to connect with consumers at various points on the path-to-purchase, but the most successful companies are exploring ways to drive immediacy and are developing campaigns that encourage overbuying, whether due to demand or desire. Make it your mission for 2020 and beyond: drive incremental sales to your retail store or brand. You won’t regret it.Read more
Why a shopper’s in store mobile experience matters in retail
More than half (57%) of shoppers report having used a mobile shopping app while shopping in-store.Read more
In-app shopping: Understanding the influence and how to take advantage
In-app advertising has proven effective for many brands and retailers, so why not close the loop with in-app shopping?Read more
Understanding how retail brand partnerships can boost awareness
More than a third of brands cited “awareness” as their primary goal last year.Read more