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The most effective customer loyalty programs for retail

Customer loyalty programs for retail are part of everyday life for many consumers as, on average, they belong to over 14 programs. This is a mixed blessing for brands and retailers, however. Competition is fierce for customer loyalty, and it’s not enough to get your customer to sign up for your program—especially since it’s been found that consumers are active in only half of the programs to which they belong. Read more

How to drive incremental sales to your retail store or brand

It’s not always easy to connect with consumers at various points on the path-to-purchase, but the most successful companies are exploring ways to drive immediacy and are developing campaigns that encourage overbuying, whether due to demand or desire. Make it your mission for 2020 and beyond: drive incremental sales to your retail store or brand. You won’t regret it.Read more

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