Mobile customer loyalty apps were introduced as a basic solution to the overstuffed wallet or the keyring with dozens of store loyalty cards attached. Over the years, mobile apps have evolved to become fun, interactive forms of entertainment that still reward loyalty but also allow consumers the opportunity to engage with the brands they love on a deeper level. Read more
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per weekRead more
Reaching a new audience: How to build customer loyalty in retail
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one.Read more
How CPG brands can benefit from an incentive-based marketing approach
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products.Read more
How to communicate with customers in retail during an economic crisis
With so many major sectors of the American economy “shut-down” in response to COVID-19, it may be challenging for marketing professionals to understand how to communicate with customers in retail.Read more
3 types of experiential marketing that create a lasting impression
Experiential marketing can be exciting, funny, startling, educational, or emotional—but one aspect all experiential marketing campaigns have in common is the ability to grab a consumer’s attention in a meaningful way. A magazine spread or social media shout can be easily forgettable, whereas a buzzworthy new pop-up shop or brand ambassador placing a free sample into your hand is likely more memorable.Read more
Parents, the Pandemic and Preparing for Back-to-School
Hand sanitizer, cleaning wipes and masks top the 2020-2021 school season shopping lists.Read more
How retailers can keep up with consumers and their changing shopping behaviors
This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online.Read more
3 effective mobile marketing channels to promote consumer engagement
Mobile marketing allows you to reach your customers wherever they are, whether that’s home, work, or play. The vast majority of shoppers welcome communications from brands that are truly relevant, helpful, and engaging. One of the best aspects of mobile marketing is that it allows businesses to pull together a number of different channels—social media, email marketing, video, search advertising, and physical retail—in a way that is engaging and immediate.Read more
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness.Read more