Retail Refined Podcast: Strengthening Customer Loyalty with Data

Reading Time: < 1 minute

When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand wasn’t in-stock. 

There’s no doubt that the past year has had a major impact on consumer purchase behaviors, and many brands and retailers are reevaluating their current strategies and considering new avenues for building, and maintaining, customer loyalty. Enter: loyalty programs and rewards apps. 

“There’s a misconception that if you build a rewards program, customers will love it… but every marketer knows that’s not true. If people don’t feel like they’re getting a benefit, if it’s too limited, if it’s hard to get rewards, if it’s confusing, they can tend to fall flat. And it does impact buying behavior, customers consider the quality of loyalty programs in buying,” says Jaysen Gillespie, SVP of Data and Analytics at Shopkick

There’s a ton that brands and retailers can learn about loyalty from the last 12 months, room for improvement, and an abundance of data to inform decisions moving forward. In Market Scale’s Retail Refined Podcast, Gillespie joins host Melissa Gonzalez to discuss trends in consumer engagement and app usage, how the quality of reward programs determine adoption, how to use consumer buying data to cultivate stronger loyalty, and more.

Listen here: https://marketscale.com/industries/retail/strengthening-customer-loyalty-with-data/ 

Picture of Kick Writers

Kick Writers

Kick Writers are a crew of loyalty lovers and savvy Shopkickers fueled by caffeine and curiosity. From sharing the best ways to rack up kicks to smart shopping hacks, they’ve covered it all — and they’re on a mission to make earning rewards as fun as it is easy.

Recent Blogs

Woman sitting on couch shopping online

Introduction to Smart Finds and Shopkick

Shopping is an essential part of daily life, but it doesn’t have to feel monotonous. Imagine transforming routine trips to the store into moments of discovery and reward. That’s where reward apps like Shopkick step in, turning everyday shopping into

Man tapping to pay at checkout and smiling

A Beginner’s Guide to Using Shopkick

Welcome to the World of Shopkick Welcome to our brand-new blog! We’re so excited to kick off this journey (pun intended). If you haven’t heard about Shopkick yet, you’re in for a treat. It’s a free rewards app that makes