Webinar: Challenger brand strategies for CPG success

As a challenger brand in the CPG space, how can you stand out among the corporate brand portfolios and increase awareness for your products? With a limited budget, and in the face of ever increasing options, it’s critical to carefully consider where your marketing dollars will go the farthest.

In this webinar on demand, Shopkick brand expert Michael Reda talks about how challenger brands can create efficient, measurable and meaningful results.

You’ll learn how to:

  • Increase brand awareness without eroding your profit margin by offering rewards
  • Reach new customers before they even enter the store
  • Gamify the shopping experience to keep customers coming back
  • Effectively track an omnichannel campaign for deeper consumer insights

 

Share on facebook
Share on pinterest
Share on twitter

ABOUT THE AUTHOR

Shopkick

Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

Connect with our team

Shopkick Partnerships deliver lasting results for your business. Fill out this form to learn more about Partner benefits.

Get the Shopkick Insights newsletter

Research and inspiration delivered to your inbox each month.

Follow us on Facebook

Latest Tweets

Recent Pins

We’d love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

We’d love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.