Ad fraud

Webinar on demand: Determining signals of purchase intent

In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from invalid traffic and viewability issues to focus on the metrics that matter.

You can watch the webinar here.

It’s critical for marketers to be able to understand the actions that consumers take across their purchase journey that ultimately lead to conversion and sales. However determining these signals in digital and mobile marketplaces fraught with viewability challenges and ad fraud makes this task even more difficult.

Ad fraud is still a major concern for most advertisers, as the environment is complex and potential costs are considerable. Ad measurement firm Moat has found that about half of all digital ads aren’t considered viewable. And according to Forrester Research, US fraudulent or non-viewable ad costs totaled $7.4 billion last year, with that figure projected to rise to $10.9 billion by 2021.

This issue goes well beyond traditional display formats. With the explosive popularity of video ads, how can advertisers be sure that they are being seen (and heard) by the right people?

This webinar on demand with Shopkick and Moat examines the valid digital and mobile signals that lead to both online and offline purchases.

Watch to learn how to:

  • Navigate the fragmented advertising environment to avoid wasted spend on non-viewable or fraudulent ad buys
  • Understand the unique ad challenges impacting desktop, mobile web and mobile apps
  • Incorporate video best practices to capture consumer’s attention and achieve key brand metrics
  • Detect valid digital and mobile signals that lead to both online and offline purchases

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.