Ad fraud

Webinar on demand: Determining signals of purchase intent

In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from invalid traffic and viewability issues to focus on the metrics that matter.

You can watch the webinar here.

It’s critical for marketers to be able to understand the actions that consumers take across their purchase journey that ultimately lead to conversion and sales. However determining these signals in digital and mobile marketplaces fraught with viewability challenges and ad fraud makes this task even more difficult.

Ad fraud is still a major concern for most advertisers, as the environment is complex and potential costs are considerable. Ad measurement firm Moat has found that about half of all digital ads aren’t considered viewable. And according to Forrester Research, US fraudulent or non-viewable ad costs totaled $7.4 billion last year, with that figure projected to rise to $10.9 billion by 2021.

This issue goes well beyond traditional display formats. With the explosive popularity of video ads, how can advertisers be sure that they are being seen (and heard) by the right people?

This webinar on demand with Shopkick and Moat examines the valid digital and mobile signals that lead to both online and offline purchases.

Watch to learn how to:

  • Navigate the fragmented advertising environment to avoid wasted spend on non-viewable or fraudulent ad buys
  • Understand the unique ad challenges impacting desktop, mobile web and mobile apps
  • Incorporate video best practices to capture consumer’s attention and achieve key brand metrics
  • Detect valid digital and mobile signals that lead to both online and offline purchases

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.