Webinar: Earning attention with mobile video advertising

Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.

With this widespread popularity and rapid growth, your mobile video content can easily get lost in a cluttered advertising environment.

In our upcoming webinar, Meredith Corporation’s Shirley Klose and Shopkick Head of Video Steve Lozic will discuss how to leverage mobile video advertising in order to stand out in the crowd and capture consumer attention.

Join us to learn how to create an impactful mobile video campaign, which metrics really matter, and what the future holds.

Register now!

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.