CPG's New Endless Aisle

Webinar: CPG’s new endless aisle

Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.

In this webinar on demand, Shopkick RVP William Gonzales talks about how CPG marketers can succeed with the new Endless Aisle. He covers how to deliver highly personalized, mobile-enabled, and frictionless shopping experiences.

You’ll hear:

  • Research on how today’s consumers shop, and how marketers can engage them along the entire path to purchase
  • A success story from Barilla’s Pronto Pasta
  • A look at future trends in anytime, anywhere commerce

 

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.