Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.
In this webinar on demand, Shopkick RVP William Gonzales talks about how CPG marketers can succeed with the new Endless Aisle. He covers how to deliver highly personalized, mobile-enabled, and frictionless shopping experiences.
- Research on how today’s consumers shop, and how marketers can engage them along the entire path to purchase
- A success story from Barilla’s Pronto Pasta
- A look at future trends in anytime, anywhere commerce