Leading school lunch brand
Driving trial and consideration during the back-to-school season
Shopkick helps leading brands and retailers solve unique business objectives across the consumer purchase journey.
Shopkick drives traffic in-store and conversion. On Shopkick we can execute alcohol-related campaigns despite legal hurdles because of the ability to use loyalty points instead of coupons.
Our main KPI was driving trial, and on Shopkick we received competitive pricing and a quick turnaround. We were live in 5 days after the IO was signed.
We re-upped our initial buy because Shopkick was able to deliver results to our niche audience. We saw a 5.2x ROI by driving Walmart shoppers into store during the critical Allergy season and were able to successfully drive product bundling of our ‘Allergy routine’ suite of products.
As our brand scaled distribution into Walmart and Target, we expanded our target audience from the healthy yogi to ‘all ice cream eaters’-and were looking to raise awareness of this new distribution. We chose Shopkick because they were able to provide an incremental audience and drive strong video completion rates.
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