Georgia-Pacific partnered with Shopkick to drive awareness and sales during its new product launch

Campaign Goals

When Georgia-Pacific launched its Dixie Ultra® Deep Dish Plates, the brand partnered with Shopkick to build awareness and drive trial and consideration for the new, innovative product. Georgia-Pacific was looking to educate consumers on Dixie Ultra® Deep Dish Plates at home, guide them to the product in-store, and finally, reward them for trying out something new. The brand was looking to drive product engagement and influence sales by interacting with users at every step along the shopping journey – at home, in-store, and through purchase.

Shopkick Solution

Shopkick first built pre-shop consideration with in-app content to educate consumers, keep the product top of mind, and encourage store visits. In store, Shopkick incentivized users to seek out the product, allowing them to see and feel the difference in Dixie Ultra® Deep Dish Plates, compared to their usual paper plate. Using Shopkick’s innovative 2D image recognition and post-scan video features, the brand highlighted differentiating product details and delivered a branded video while the product was in shoppers hands. By rewarding consumers and engaging them throughout the shopping journey, Shopkick increased trial and consideration and ultimately drove shoppers to purchase.


The campaign received over 16M impressions and was highly successful in educating consumers before their trip to the store, boasting a 99% branded video completion rate.
  • More than 1.7 million in-store impressions were delivered at Walmart stores nationwide.
  • Shopkick drove incremental purchases: nearly 50% of purchasers were not initially planning to buy Dixie® products before their visit to the store.


Campaign impressions


Viewable video completion rate


of purchases were incremental



Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, 2D Image Recognition, Post-Scan Video, Purchase Validation, Dynamic Kicks

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.