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Highbush Blueberry

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Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales

Campaign Goals

Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.

Shopkick Solution

To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.

Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.

During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.

 

Results

Shopkick successfully drove brand awareness, consideration, and conversion for Highbush Blueberry Council without the use of discounts or coupons, preserving brand margins.
  • 13.9 million impressions delivered
  • 54% of shoppers who scanned converted to purchase
  • 56% of purchases were unplanned prior to store trip
  • 4:1 campaign return on investment

 

4:1

ROI

54%

Scan to purchase rate

56%

Of purchases were unplanned

Details

Goals

Build brand awareness

Drive product engagement

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and recipe content, Promotion Units, Push Notifications, Purchase Validation

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