Highbush Blueberry

Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales

Campaign Goals

Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.

Shopkick Solution

To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.

Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.

During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.



Shopkick successfully drove brand awareness, consideration, and conversion for Highbush Blueberry Council without the use of discounts or coupons, preserving brand margins.
  • 13.9 million impressions delivered
  • 54% of shoppers who scanned converted to purchase
  • 56% of purchases were unplanned prior to store trip
  • 4:1 campaign return on investment





Scan to purchase rate


Of purchases were unplanned



Build brand awareness

Drive product engagement

Boost sales amongst existing and new customers

Retailer Distribution


Products Used

Branded Lookbook and recipe content, Promotion Units, Push Notifications, Purchase Validation

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.