Highbush Blueberry

Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales

Campaign Goals

Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.

Shopkick Solution

To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.

Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.

During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.



Shopkick successfully drove brand awareness, consideration, and conversion for Highbush Blueberry Council without the use of discounts or coupons, preserving brand margins.
  • 13.9 million impressions delivered
  • 54% of shoppers who scanned converted to purchase
  • 56% of purchases were unplanned prior to store trip
  • 4:1 campaign return on investment





Scan to purchase rate


Of purchases were unplanned



Build brand awareness

Drive product engagement

Boost sales amongst existing and new customers

Retailer Distribution


Products Used

Branded Lookbook and recipe content, Promotion Units, Push Notifications, Purchase Validation



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.