Kraft

Kraft partnered with Shopkick to drive sales during the holiday season

Campaign Goals

Kraft® was looking to boost sales of its baking products at Walmart locations during the busy holiday shopping season.  Pre-shop, the brand wanted to build awareness and consideration amongst an incremental audience, and encourage shoppers to add Kraft® baking products to their shopping carts leading up to the winter holidays.  In-store, Kraft® wanted to reach consumers as they were in a holiday baking mindset, guide them to the products at shelf, and incentivize interaction.  In the busiest shopping season of the year, Kraft® was looking to drive sales and preserve its margins without the use of coupons or discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with holiday inspired content and in-app recipes to boost product awareness and engage consumers at home.  In-store, Shopkick created a fun and memorable experience by sending shoppers on a scavenger hunt to seek out the featured products in-aisle. At shelf, Shopkick drove consideration as shoppers physically engaged with the products by scanning their barcodes for rewards points. Finally, by offering elevated kicks for purchasing all three featured Kraft® baking products, Shopkick increased purchase likelihood and boosted sales.

Results

The campaign drove over 9M in-store product engagements at Walmart locations across the nation, and over 18M total campaign impressions. With an average 27% of scanners converting to purchase, the campaign drove an impressive ROI of 7.6:1.  Additionally, the campaign was successful in driving incremental purchases. In fact, on average, 55% of purchasers were not planning to buy the featured Kraft® baking products before their visit to the store.

7.6:1

ROI

18M+

Campaign impressions

55%

of purchases were unplanned

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Cross Promotion

Share on facebook
Share on pinterest
Share on twitter

ABOUT THE AUTHOR

Shopkick

Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

Connect with our team

Shopkick Partnerships deliver lasting results for your business. Fill out this form to learn more about Partner benefits.

Get the Shopkick Insights newsletter

Research and inspiration delivered to your inbox each month.

Follow us on Facebook

Latest Tweets

Recent Pins

We’d love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

We’d love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

Apu Battan

Head of User Growth

Apu Battan is the Head of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.