Leading cereal brand

Growing market share during the key Back to School season

Campaign Goals

A leading cereal brand wanted to grow their market share at Target during the key Back to School season by reaching moms and families looking for quick and easy breakfast solutions.  The brand wanted to drive engagement and sales across the brand portfolio, as well as educate about an in-store promo where shoppers could get a discount by purchasing multiple products.

Shopkick Solution

Shopkick first leveraged in-app content to engage shoppers, grow awareness of the in-store offer and build intent to shop. Next Shopkick motivated to store and offered rewards for engaging with products across the brand portfolio on the crowded cereal shelf, effectively shutting out the competition. Finally, through Shopkick’s proprietary location technology, Shopkick messaged shoppers in-store, letting them know about the in-store promotion where they could get a discount for purchasing multiple products.


The media components of this program not only drove people to the store, but drove incremental sales for the cereals. Of the shoppers that purchased the brands’ cereal during their Target shopping trip, an avg. of 82% were not planning to purchase the product prior to their visit.  


Incremental sales


Share stolen from competitors


Future purchase intent



Grow market share

Drive multiple purchases

Drive sales and ROI

Retailer Distribution


Products Used

Lookbook, Promo Unit, Scans, In-store offer, Purchase validation



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

Connect with our team

Shopkick Partnerships deliver lasting results for your business. Fill out this form to learn more about Partner benefits.

Get the Shopkick Insights newsletter

Research and inspiration delivered to your inbox each month.

Follow us on Facebook


[instagram-feed cols=2 num=2]

Latest Tweets

Recent Pins

We'd love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

Business Email(Required)

Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.