Leading Footwear Retailer

A leading footwear retailer partnered with Shopkick to drive incremental foot traffic and obtain new customers

Campaign Goals

A leading footwear retailer was looking for an innovative way to drive incremental store traffic, increase product engagement and awareness along the full-funnel purchase journey, obtain new customers, and achieve an efficient ROI.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab.

The retailer utilized Shopkick’s location-based messaging and push notifications to reach shoppers on-the-go, drive shopping intent, and encourage store visits.

Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real-time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.


  • 314K store trips driven
  • 14-25% of trips were from new customers
  • 1.13M in-store product scans
  • 10.3:1 ROI

Shopkick’s unique solution helped the leading footwear retailer drive incremental foot traffic and expand their presence among new customers. By influencing purchase behaviors with rewards rather than coupons, discounts, or cash-back incentives, Shopkick allowed the retailer to maintain profit margins, and drove an efficient ROI of 10.3:1.




store trips driven


in-store product scans



Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution


Products Used

Branded Lookbook and Collection, Promo Units and videos, Push Notifications, Purchase Validation



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.