Leading Haircare Brand

A well known hair care brand partnered with Shopkick to drive engagement and sales at a leading beauty retailer

Campaign Goals

A well-known haircare brand was looking for an innovative way to drive sales at a leading beauty retailer. They were focused on building product awareness pre-shop, incentivizing engagement in-store, and ultimately driving incremental sales and achieving a positive ROI.

Shopkick Solution

Shopkick kept the haircare brand top of mind with shoppers at-home through contextually relevant branded lookbook content and high-impact promo units in Shopkick’s engaging Discover Tab.

Shopkick’s location-based messaging and push notifications helped reach shoppers on-the-go and drive them to their local beauty retailer.

In-store, Shopkick drove product engagement by awarding kicks for finding and scanning the barcodes of the featured haircare products in-aisle, boosting trial and consideration.

At the crucial moment of purchase decision, while the product was still in-hand, Shopkick offered additional kick rewards for making a purchase which drove valuable unplanned purchases and incremental sales.

Results

  • 4.5M+ in-aisle product engagements
  • 2:1 ROI
  • $108K+ sales driven in just one month
  • 13M+ campaign impression

Post-Scan Survey

  • 54% of purchases were unplanned
  • 40% of buyers would likely purchase the brand again
  • 33% share stolen from competing brands
  • 9% scan to purchase rate

 

4.5M+

in-aisle product engagements

$108k+

sales driven in just one month

13M+

campaign impressions

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation

ABOUT THE AUTHOR

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.