A well known hair care brand partnered with Shopkick to drive engagement and sales at a leading beauty retailer
Campaign Goals
A well-known haircare brand was looking for an innovative way to drive sales at a leading beauty retailer. They were focused on building product awareness pre-shop, incentivizing engagement in-store, and ultimately driving incremental sales and achieving a positive ROI.
Shopkick Solution
Shopkick kept the haircare brand top of mind with shoppers at-home through contextually relevant branded lookbook content and high-impact promo units in Shopkick’s engaging Discover Tab.
Shopkick’s location-based messaging and push notifications helped reach shoppers on-the-go and drive them to their local beauty retailer.
In-store, Shopkick drove product engagement by awarding kicks for finding and scanning the barcodes of the featured haircare products in-aisle, boosting trial and consideration.
At the crucial moment of purchase decision, while the product was still in-hand, Shopkick offered additional kick rewards for making a purchase which drove valuable unplanned purchases and incremental sales.
Results
- 4.5M+ in-aisle product engagements
- 2:1 ROI
- $108K+ sales driven in just one month
- 13M+ campaign impression
Post-Scan Survey
- 54% of purchases were unplanned
- 40% of buyers would likely purchase the brand again
- 33% share stolen from competing brands
- 9% scan to purchase rate
4.5M+
in-aisle product engagements
$108k+
sales driven in just one month
13M+
campaign impressions
