Leading school lunch brand

Driving awareness and sales of back to school lunch staples during the back-to-school season

Campaign Goals

A popular peanut butter and jelly brand was looking to boost sales of its school lunch staples at national Walmart stores during the busy back-to-school season. Pre-shop, the company wanted to build brand awareness and consideration amongst an incremental audience, and inspire consumers to add these lunchtime favorites to their shopping carts. The brand was looking to drive product engagement and sales by interacting with users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with fun branded in-app content to boost awareness and engage consumers at home. In store, Shopkick incentivized shoppers to seek out, interact with, and ultimately purchase the featured products by rewarding them throughout their trip, rather than incentivizing purchase with coupons or discounts.


The campaign was successful in driving incremental purchases. In fact, 31% of purchasers were not initially planning to buy the product before their visit to the store. 19% of shoppers who scanned the product then went on to purchase. Additionally, product scans rose more than 60% on promotional days. The campaign delivered a strong ROI for the brand of 2.6:1.


Lift in scan activity on promo unit days




of purchases were incremental



Boost sales

Build brand awareness

Drive product engagement

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.