Driving awareness and sales of back to school lunch staples during the back-to-school season
Campaign GoalsA popular peanut butter and jelly brand was looking to boost sales of its school lunch staples at national Walmart stores during the busy back-to-school season. Pre-shop, the company wanted to build brand awareness and consideration amongst an incremental audience, and inspire consumers to add these lunchtime favorites to their shopping carts. The brand was looking to drive product engagement and sales by interacting with users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.
Shopkick SolutionShopkick first built pre-shop consideration with fun branded in-app content to boost awareness and engage consumers at home. In store, Shopkick incentivized shoppers to seek out, interact with, and ultimately purchase the featured products by rewarding them throughout their trip, rather than incentivizing purchase with coupons or discounts.
ResultsThe campaign was successful in driving incremental purchases. In fact, 31% of purchasers were not initially planning to buy the product before their visit to the store. 19% of shoppers who scanned the product then went on to purchase. Additionally, product scans rose more than 60% on promotional days. The campaign delivered a strong ROI for the brand of 2.6:1.
Lift in scan activity on promo unit days
of purchases were incremental