Tyson

Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

The challenge

During the competitive holiday season, a premium spirits brand needed to stay top of mind with consumers shopping across channels and moments. With digital distractions and in-store clutter, the brand aimed to do more than generate awareness—it needed to drive real engagement and prove its impact on sales. At the same time, the campaign had to navigate alcohol promotion restrictions in certain states, making targeting even more critical.

The solution

Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products.

Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.

The Results

ROI

0 :1

of shoppers were either new or infrequent buyers

0 %

video completion rate

0 %

The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.

62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.