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Tyson

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Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

Campaign Goals

Tyson Foods was looking to reach shoppers in a Super Bowl shopping mindset and drive sales of Tyson Chicken Wings & Bites at Sam’s Club stores.  Pre-shop, they wanted to build awareness and consideration, and inspire consumers with game day food messaging.  In-store, they wanted to drive foot traffic and in-aisle engagement with Tyson Chicken Wings & Bites. They were looking to preserve their margin by incentivizing traffic, engagement and sales through rewards and not discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products. Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.    

Results

The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.
  • 62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
  • Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.

4:1

ROI

62%

of shoppers were either new or infrequent customers

85%

Video completion rate

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

Sam's Club National grocery chains

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, Purchase Validation, Big Scans, Consumer Research Study

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