Claritin partnered with Shopkick to boost awareness and drive sales in peak allergy season
Claritin, a leading allergy relief brand, was looking for a way to build product awareness and drive in-store sales at Walmart during peak allergy season. The brand was in need of a full-funnel solution to build awareness at home, motivate traffic and in-aisle product engagement, and drive purchase consideration and conversion in-store.
In the brand’s key season, it needed a way to differentiate itself and direct attention away from competitors. In order to drive sales without damaging profit margins, Claritin turned to Shopkick to increase awareness, engagement, and purchase intent without the use of coupons or discounts.
Shopkick first used educational in-app content to boost awareness of Claritin allergy products, but also to shine light on a charitable partnership the brand was taking part in during the spring season. This content helped drive both awareness and brand affinity amongst both knew and existing customers.
Once in-store, Shopkick offered rewards for engaging with products across Claritin’s brand portfolio in the crowded allergy relief aisle, effectively shutting out the competition. By rewarding shoppers for picking up the products in-aisle and scanning their barcodes, Shopkick increased consideration and purchase intent when it mattered most: while the consumer was at-shelf, with the product in their hands.
Shopkick’s full-funnel solution helped to drive awareness and engagement for Claritin, with over 28M total campaign impressions. The campaign was highly successful in driving sales, boasting an impressive 4:1 ROI. Many of the sales driven were incremental, as 59% of those who went on to purchase after engaging with a Claritin product at-shelf weren’t planning to make a purchase before visiting the store.
of total spend was incremental