Claritin partnered with Shopkick to boost awareness and drive sales in peak allergy season

Campaign Goals

Claritin, a leading allergy relief brand, was looking for a way to build product awareness and drive in-store sales at Walmart during peak allergy season. The brand was in need of a full-funnel solution to build awareness at home, motivate traffic and in-aisle product engagement, and drive purchase consideration and conversion in-store. 

In the brand’s key season, it needed a way to differentiate itself and direct attention away from competitors. In order to drive sales without damaging profit margins, Claritin turned to Shopkick to increase awareness, engagement, and purchase intent without the use of coupons or discounts.

Shopkick Solution

Shopkick first used educational in-app content to boost awareness of Claritin allergy products, but also to shine light on a charitable partnership the brand was taking part in during the spring season. This content helped drive both awareness and brand affinity amongst both knew and existing customers. 

Once in-store, Shopkick offered rewards for engaging with products across Claritin’s brand portfolio in the crowded allergy relief aisle, effectively shutting out the competition. By rewarding shoppers for picking up the products in-aisle and scanning their barcodes, Shopkick increased consideration and purchase intent when it mattered most: while the consumer was at-shelf, with the product in their hands.


Shopkick’s full-funnel solution helped to drive awareness and engagement for Claritin, with over 28M total campaign impressions. The campaign was highly successful in driving sales, boasting an impressive 4:1 ROI. Many of the sales driven were incremental, as 59% of those who went on to purchase after engaging with a Claritin product at-shelf weren’t planning to make a purchase before visiting the store.




of total spend was incremental


campaign impressions



Build brand awareness

Drive trial and consideration

Boost Sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Consumer Research Study



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

Connect with our team

Shopkick Partnerships deliver lasting results for your business. Fill out this form to learn more about Partner benefits.

Get the Shopkick Insights newsletter

Research and inspiration delivered to your inbox each month.

Follow us on Facebook


[instagram-feed cols=2 num=2]

Latest Tweets

Recent Pins

We'd love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.


Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.