Claritin

Reading Time: 2 minutes

Claritin partnered with Shopkick to boost awareness and drive sales in peak allergy season

Campaign Goals

Claritin, a leading allergy relief brand, was looking for a way to build product awareness and drive in-store sales at Walmart during peak allergy season. The brand was in need of a full-funnel solution to build awareness at home, motivate traffic and in-aisle product engagement, and drive purchase consideration and conversion in-store. 

In the brand’s key season, it needed a way to differentiate itself and direct attention away from competitors. In order to drive sales without damaging profit margins, Claritin turned to Shopkick to increase awareness, engagement, and purchase intent without the use of coupons or discounts.

Shopkick Solution

Shopkick first used educational in-app content to boost awareness of Claritin allergy products, but also to shine light on a charitable partnership the brand was taking part in during the spring season. This content helped drive both awareness and brand affinity amongst both knew and existing customers. 

Once in-store, Shopkick offered rewards for engaging with products across Claritin’s brand portfolio in the crowded allergy relief aisle, effectively shutting out the competition. By rewarding shoppers for picking up the products in-aisle and scanning their barcodes, Shopkick increased consideration and purchase intent when it mattered most: while the consumer was at-shelf, with the product in their hands.

Results

Shopkick’s full-funnel solution helped to drive awareness and engagement for Claritin, with over 28M total campaign impressions. The campaign was highly successful in driving sales, boasting an impressive 4:1 ROI. Many of the sales driven were incremental, as 59% of those who went on to purchase after engaging with a Claritin product at-shelf weren’t planning to make a purchase before visiting the store.

4:1

ROI

59%

of total spend was incremental

28M+

campaign impressions

Details

Goals

Build brand awareness

Drive trial and consideration

Boost Sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Consumer Research Study

Picture of Kick Writers

Kick Writers

Kick Writers are a crew of loyalty lovers and savvy Shopkickers fueled by caffeine and curiosity. From sharing the best ways to rack up kicks to smart shopping hacks, they’ve covered it all — and they’re on a mission to make earning rewards as fun as it is easy.

Recent Blogs

Man tapping to pay at checkout and smiling

A Beginner’s Guide to Using Shopkick

Welcome to the World of Shopkick Welcome to our brand-new blog! We’re so excited to kick off this journey (pun intended). If you haven’t heard about Shopkick yet, you’re in for a treat. It’s a free rewards app that makes

couple on couch browsing computer with credit card

6 Best Money-Saving Websites You Need to Know About

Saving money doesn’t have to mean cutting out your favorite coffee runs or spending hours clipping coupons. The right websites can make saving effortless — helping you earn rewards, score freebies, and find the best deals without sacrificing the things