Leading Haircare Brand

A well known hair care brand partnered with Shopkick to drive engagement and sales at a leading beauty retailer

Campaign Goals

A well-known haircare brand was looking for an innovative way to drive sales at a leading beauty retailer. They were focused on building product awareness pre-shop, incentivizing engagement in-store, and ultimately driving incremental sales and achieving a positive ROI.

Shopkick Solution

Shopkick kept the haircare brand top of mind with shoppers at-home through contextually relevant branded lookbook content and high-impact promo units in Shopkick’s engaging Discover Tab.

Shopkick’s location-based messaging and push notifications helped reach shoppers on-the-go and drive them to their local beauty retailer.

In-store, Shopkick drove product engagement by awarding kicks for finding and scanning the barcodes of the featured haircare products in-aisle, boosting trial and consideration.

At the crucial moment of purchase decision, while the product was still in-hand, Shopkick offered additional kick rewards for making a purchase which drove valuable unplanned purchases and incremental sales.

Results

  • 4.5M+ in-aisle product engagements
  • 2:1 ROI
  • $108K+ sales driven in just one month
  • 13M+ campaign impression

Post-Scan Survey

  • 54% of purchases were unplanned
  • 40% of buyers would likely purchase the brand again
  • 33% share stolen from competing brands
  • 9% scan to purchase rate

 

4.5M+

in-aisle product engagements

$108k+

sales driven in just one month

13M+

campaign impressions

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation

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ABOUT THE AUTHOR

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