Super Bowl Ads Fell Short on Influencing Purchase Decisions

Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super Bowl, but for most Americans, these sought-after slots didn’t drive purchases. It turns out, only eight percent of consumers actually …

Super Bowl Ads Fell Short on Influencing Purchase Decisions Read More »