Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals...
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As gaining shelf space becomes more competitive for brand awareness, marketers should be looking into leveraging one of the various types of product positioning strategies.
A long-...
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As inflation and a pending recession continue to loom over Americans’ lives, holiday shoppers are more price-sensitive than ever before. With recent data from Shopkick (a Trax co...
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
