Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

Boost Brand Loyalty with AI Merchandising: An Insight into 2024 Trends

Calling all retailers and CPG brands! Are you prepared for a revolutionary shift in retail? The industry is constantly evolving, and in order to stay ahead of the game, CPGs need to invest in the right tools and use AI algorithms to make data-driven decisions for your brand. With the rise of e-commerce and the growing importance of customer loyalty, it’s crucial to have AI enhanced merchandising strategies in place. And with the help of Artificial Intelligence (AI), retailers can improve the shopping experience in both physical and digital spaces. In today’s fast-paced and competitive market, AI merchandising is no longer a luxury, but a necessity.

The Power of AI in Retail Transformation

Embark on a transformative journey with AI, the linchpin of retail innovation, where it morphs from a buzzword to the core of consumer journeys. This revolution goes beyond data sets and analytics for forecasting and optimization, but instead lays the groundwork for hyper-personalized marketing strategies that ensure impactful new product placements and promotions. AI’s magic unfolds in offering targeted suggestions akin to a trusted friend’s guidance, a feature Shopkick harnesses to reward users for interactions and purchases. This AI-driven personalization anticipates and satisfies consumer desires, propelling the customer experience into a realm of anticipatory engagement and nurturing unshakable brand loyalty.

Spotlight on Success: Nike and Sephora’s AI Triumphs

In the arena of AI innovation and customer data, Nike and Sephora stand as titans, showcasing how technology can transform the consumer journey into something extraordinary. Sephora, a beauty behemoth, leverages AI and customer preferences to deliver a personalized shopping odyssey. With its app acting as a digital makeup artist that doesn’t require you to be in-store, Sephora offers customized product suggestions, making each user’s experience deeply personal and highly engaging. This technological embrace extends beyond convenience, inviting users to dive into a world of beauty exploration, where their shared experiences amplify brand loyalty and create a vibrant, community-driven narrative.

Meanwhile, Nike is breaking records with its AI-driven approach to product design and customer service. By utilizing AI to generate unique designs, Nike taps into the pulse of consumer demand for distinctiveness and self-expression. Their application of AI in predicting the perfect shoe fit eliminates the uncertainties of online shopping, ensuring every purchase feels tailor-made. This precision not only enhances the shopping and user experience but also fortifies customer trust and satisfaction.

Together, Nike and Sephora illuminate the path forward, demonstrating that AI, when applied with insight and ingenuity, crafts experiences that resonate on a personal level, with customer engagement that sets the stage for a future where brand engagement is not just observed but passionately felt.

Overcoming Consumer Skepticism: The Role of Transparency and Trust

Navigating the maze of consumer skepticism is a challenge that demands unwavering commitment to transparency and trust. With 76% of consumers wary of AI’s potential for misinformation and 38% feeling uneasy about new tech in their grocery aisles, the call to action for brands is clear: step up and reassure your audience. This isn’t about merely disclosing how AI tools are applied in the shopping experience; it’s about championing ethical technology use, fiercely guarding consumer privacy, and standing as a beacon of data security. To quell the fears and anxieties swirling around AI, brands must embark on a mission of enlightenment, shedding light on the mechanisms of AI with an honesty that resonates and reassures. The path forward involves not just using AI responsibly, but communicating its benefits and safeguards with a clarity that cuts through the noise, demonstrating a steadfast dedication to consumer well-being. This commitment to ethical AI use is the linchpin in cultivating a landscape where trust flourishes and brand loyalty thrives in the rich soil of transparency.

AI-Enhanced Merchandising Strategies That Connect

Embrace the cutting-edge revolution of AI-enhanced merchandising strategies to forge unbreakable bonds with your consumers. This isn’t about simply meeting expectations; it’s about exceeding them, creating an environment where personalized experiences become the cornerstone of every interaction. Imagine leveraging AI to offer not just any product recommendation, but the perfect suggestion that resonates with each individual’s unique tastes and needs. Picture AI-powered chatbots and virtual assistants transforming customer service from a routine task into a delightful journey of discovery and support. These strategies are about crafting an unparalleled shopping adventure that makes consumers feel recognized, valued, and understood on a profound level. Implementing such AI-driven tactics propels your brand into a realm of unmatched engagement and loyalty, where every marketing effort is not just seen but felt deeply by your audience. This is the era of personalized merchandising, where AI is your ally in delivering not just products, pricing strategies or inventory management, but experiences that captivate and enchant, paving the way for a future where brand connections are not just formed—they’re fortified.

However, as consumers face an influx of generative AI content, there lies a crucial need to reassure them about the safety and security of these advancements throughout their decision making process. Winning customer trust involves convincingly demonstrating that AI tools are not just about automation and deals but are firmly anchored in stringent data protection measures.

The Future is Now: Embracing AI for Retail Success

For brands to thrive, adopting AI-enhanced merchandising strategies is not just advantageous—it’s imperative. Enter Shopkick, pioneering the way by utilizing AI to make each shopping journey not only seamless but deeply personalized throughout their customer journey. This goes beyond mere convenience, as Shopkick leverages consumer data with transparency, ensuring a shopping experience that is both intuitive and enriching. By engaging customers through AI-powered navigation aids and personalized recommendations, Shopkick is setting a benchmark for how brands can foster customer satisfaction, loyalty and trust. It’s a testament to how the strategic application of AI can safeguard consumer data and metrics, while simultaneously amplifying the shopping experience. In an era where operational efficiency and consumer engagement are paramount, tools like Shopkick are not just beneficial; they are essential. As we step into this new dawn of retail, embracing AI with a focus on ethical use and consumer benefits isn’t just the smart choice—it’s the only way forward for brands aiming for sustained success and relevance.

Want to uncover other trends reshaping the retail landscape? Check out the full 2024 Trends report for actionable insights.

Navigating the Consumer Journey: Awareness to Conversions

At a AdWeek retail event Shopkick’s Vice President of CPG and Retail Partnerships, Stephanie McHale talked with Mondelez’s Regional Vice President, Omni Shopper Activation and Strategic Partnership, Steve McGowan.  The event provided valuable insights into adapting strategies to meet the changing needs and preferences of shoppers. Here’s a recap of some key takeaways from the discussion:

  • Embracing Digital Engagement: With the Shopkick app at the forefront, attendees explored the integration of digital engagement with physical retail experiences. Shopkick’s Vice President highlighted the app’s role in engaging shoppers from discovery to purchase, emphasizing the importance of seamlessly blending digital and in-store experiences.
  • Prioritizing Shopper-Centric Strategies: Amidst constant consumer evolution, speakers emphasized the need to prioritize shopper-centric strategies. By putting the shopper at the center of decision-making processes, brands can better understand and address their needs, driving engagement and loyalty.
  • Balancing Digital and Physical Touchpoints: As digital influence on purchases continues to rise, speakers stressed the importance of balancing digital and physical touchpoints in the shopper journey. By combining both channels effectively, brands can maximize reach and engagement while ensuring a cohesive brand experience.
  • Leveraging Data for Optimization: The integration of data analytics into retail strategies emerged as a key theme. By leveraging data insights, brands can optimize their efforts, identify best-performing tactics, and drive incremental sales growth.
  • Addressing Friction in the Shopping Experience: Speakers highlighted the importance of reducing friction in the shopping experience, particularly in-store. With consumers increasingly seeking convenience and simplicity, brands must focus on streamlining processes and making shopping experiences hassle-free.
  • Ensuring Product Availability: Product availability emerged as a critical factor influencing the shopper experience. By maintaining consistent product availability on shelves, brands can enhance shopper satisfaction and prevent lost sales opportunities.
  • Personalization and Experiential Retail: Looking to the future, speakers envisioned a retail landscape driven by personalization and experiential offerings. By delivering personalized messaging and immersive experiences, brands can create memorable shopping journeys that resonate with consumers.
  • Measuring Incrementally and ROI: Finally, speakers emphasized the importance of measuring incrementally and return on investment (ROI) in retail activations. By accurately assessing the impact of marketing efforts, brands can refine their strategies and allocate resources effectively.

The retail activation event provided valuable insights into navigating the complex consumer journey. By embracing digital engagement, prioritizing shopper-centric strategies, leveraging data analytics, and focusing on friction reduction and product availability, brands can stay ahead in an ever-evolving retail landscape. As the industry continues to evolve, personalization and experiential offerings will play a crucial role in shaping the future of retail engagement.

Shopkick Celebrates Hispanic Heritage Month

September 15 marked the start of Hispanic Heritage Month, which lasts until October 15. Here at Shopkick, we are proud to celebrate our employees and partners across diverse backgrounds and foster an inclusive culture both internally and within our app for our Shopkick Community. We are invested in learning about different cultures, as this is what makes each of us unique. We are thrilled to share some stories from our team members, Shopkick community, and partners on their favorite Hispanic traditions, foods, brands, and more!


Question: What is your favorite Hispanic food or dish that you made with your family growing up?

Sam Alvarez (Marketing Associate): My favorite Cuban dish is arroz con bistec (rice with steak). Cuban steak is very thin and marinated with garlic and topped with onions. My Abuelo was a chef from Cuba so having any of his dishes was delicious and authentic!

Stella Araya-Weil (Senior Account Director): Adobo! Adobo is actually the national dish of the Philippines with Spanish roots coming from the word adobar, meaning marinade, sauce or seasoning. The dish is either pork or chicken (or both!) and it is marinated in soy sauce and vinegar. The history of the dish goes back to Spain and Portugal, as the Spaniards occupied the PI Islands for 300 years.

Kimberly Ruiz Beck (Chairman, Ruiz Foods): My Grandmother Rosie was an amazing cook and as kids, we loved any time we knew we were going to her house, especially when she was preparing a meal.   She could tell what a dish needed just by taking a small taste. “Add a pinch of cumin,” she would say.  And she’d be right. It was fun to be side-by-side with her in the kitchen, learning as much as I could.

Her enchiladas, tamales, chile rellenos … and so much more … were such family and friend favorites that her recipes became the flavor profiles for our El Monterey frozen Mexican food line. Grandma Rosie believed in quality and great taste, a commitment my father, Fred, and his father, Louis, embraced when they formed Ruiz Foods. I am proud to say it is a commitment we have also made as we continue the tradition of offering our consumer a wide variety of Mexican food products.

Araceli Castaneda (Senior Marketing Associate): Making tamales with my family growing up will forever be one of my favorite foods. While these can be exhausting to make, especially when cooking for the whole family, I’ve always enjoyed helping my mom and aunts in the kitchen. Plus, I get to learn the recipe that I can continue to pass on!

Eric Batista (Shopkick Community Member): Hands down picadillo. It’s such a simple meal, but with a ton of flavor. This was the go-to for big family get-togethers growing up and brings back such great memories.


Question: What is your favorite Hispanic tradition or activities?

Sam: Making cascarones. These are similar to Easter eggs, but we decorate the outside of the eggs and fill them with confetti. It is a tradition to “crack” the confetti eggs on each other’s heads during Easter egg hunts.

Stella: Celebrating Dia de los Muertos, Day of the Dead – a Mexican custom after Halloween that is celebrated November 1-2. Ornate costumes with makeup are worn, and families gather and decorate gravesites to commemorate loved ones who have passed on. It is a day of festivities and remembrance and honoring those who have passed. Every few years we try to celebrate the Holiday in Mexico as a family – coincidentally my daughter was born on November 1 so there are so many reasons to celebrate.

Kimberly: There’s nothing better than family gatherings. When I was young, it was always my favorite time to get together with my siblings and the rest of the family.

Now that we are all grown with families of our own, our gatherings may not be as frequent, but when we get together it can seem what I like to call ‘controlled chaos’. With four generations, family gatherings can be quite large but when my children’s grandmother says it’s time to eat, the chaos magically quiets and everyone sits down in anticipation of her chile verde, enchiladas, or mole.

It’s the getting together over great food, sharing, laughing, and catching up on what everyone is doing that is the most enjoyable and memorable.

Araceli: My favorite tradition continues to be celebrating Noche Buena aka Christmas Eve with my family. We all gather to enjoy delicious foods, play games, dance (or sing karaoke) and open our gifts at midnight.

Eric: If we’re talking holidays, definitely New Year’s, my family roasts’ a whole pig – a common tradition in Cuba – and we all gather for a full day of celebrating, eating, and a few too many cocktails (if there is such a thing ). Though the majority of my family now lives in the US, we love to keep a lot of our Cuban Heritage traditions going, especially those that involve family and food.


Question: Is there anything you would want others to know about Hispanic Heritage Month?

Sam: A lot of people are confused about why Hispanic Heritage Month starts on September 15 and ends on October 15! It’s because many countries celebrate Independence Day on September 15 – 16 and Mexico celebrates Race Day on October 12!

Stella: I am originally from the Philippines, which culturally is a combination of Asian + Hispanic influences. I love and support Hispanic Heritage month as an ally and homage to my Spanish background… my maiden name is Araya and my mother’s maiden name is Espinosa – both my mother and father’s sides have Spanish ancestors.

Kimberly: For me, Hispanic Heritage month is a reminder of what my Grandparents experienced when they were growing up. They were born in Mexico, emigrated to America, and believed if they worked hard and remain dedicated, they could see their American Dream come true. In 1964, my dad and grandfather did just that when they co-founded Ruiz Foods. Over 50 years later, we employ over 4,000 Team Members in five manufacturing facilities in the United States. We remain committed to provide our consumer with great tasting food and I am proud to say our El Monterey frozen Mexican food is #1 in the marketplace.

Araceli: Hispanic Heritage Month gives everyone the opportunity to celebrate the importance of Hispanic and Latinx cultural and leadership contributions to communities throughout the United States.

Eric: Hispanic Heritage Month is such an amazing time to share with others about Hispanic culture and history. I love the teaching aspect of the month – if you are ever unsure why we celebrate, just ask, I can’t speak for everyone, but I know for me, my family and friends, love using Hispanic Heritage Month as a moment to teach others and spread the knowledge.


Question: What is your dream Hispanic brand to be featured in-app?

Sam: Jumex! They have lots of juices that I drank growing up as a kid! My favorite is Mango.

Stella: It would be a dream to have Hispanic destinations/countries/states with high Hispanic population featured in the app. As far as brands are concerned, I think our shoppers would also love cerveza, chips and salsa brands!

Araceli: My dream Hispanic brand to be featured in-app would have to be Jarritos. The fruit-flavored sodas from Mexico pair great with any dish, especially tacos!

Eric: Café Bustelo! It’s our go-to k-cup brand of coffee. My mom might think I’m crazy for choosing Café Bustelo in the morning over traditional Cuban Coffee, but it packs a punch. Bring them in the app, please.


We are so proud to have a diverse group of employees, users, and partners here at Shopkick. We celebrate all cultures and differences, and we are thrilled to be celebrating Hispanic Heritage Month! The Shopkick app has been a great place to showcase and celebrate Latinx brands and foods like Siete Foods, El Monterey, Tyson tortillas, Ulta Beauty’s Latin-founded brands, Walmart’s Hispanic-focused books, and many more. No matter your tradition or heritage, at Shopkick, we celebrate your authentic background and look forward to many more celebrations.


5 Cheap April Fools’ Day Pranks You Can Pick Up at the Grocery Store

For better or for worse, April Fools’ Day is upon us. If you’ve always wanted to get in on the fun, but can’t plot out a prank, we’ve got you covered. We asked our users and rounded up our 5 favorite fun and cheap pranks to pull on April 1 with just a few supplies from your local grocery store!


Breakfast Is Served

On April Fools’ Eve prepare a bowl of cereal for your significant other, friend, roomie, or kids and pop it in the freezer — spoon and all. In the morning, set the table for breakfast and enjoy watching their confused reaction when they go for the spoon. (You could also add gelatin to their juice or milk for a jiggly surprise!)

You’ll Need: Favorite cereal, milk, gelatin

target april fools


Invisible Door

Stretch plastic wrap across a door frame (as tight as possible) and use duct tape to fasten to the sides of the door. Stand by as unsuspecting  people try to walk through!

You’ll Need: Plastic wrap, duct tape

target april fools


Eye Gotcha!

Attach googly eyes to everything in your kids’ lunchboxes, everything in the family fridge, or everything in your friend’s closet for an innocent laugh.

You’ll Need: Googly eyes, glue

target april fools


Color Wheel

Dip a q-tip in the food coloring of your choice, and run it around the inside of the bathroom or kitchen faucet. When the water is turned on, they’re in for a colorful surprise!

You’ll Need: Gel food coloring, q-tips

target april fools


Sweet Surprise

Swap out the ice cubes in your freezer ice machine for some colorful colorful candy. Make sure you are close by to witness their reaction!

You’ll Need: M&Ms, Skittles, Reeses Piece’s or another favorite treat

target april fools



Before you head to the store to pick up your prank supplies and more, download the FREE Shopkick app to earn rewards in the form of kicks for not only walking into the store, but also for scanning items and making purchases. Kicks are redeemed for free gift cards to your favorite stores — including Target, Walmart and more!