The Blurring Sweets & Snacks Category: Creating Experiences with Indulgence and Function
It isn’t news that the world shifted dramatically because of the pandemic. Most of the conversations have been around tangible scenarios – i.e., where we live, where we work, and where we shop. These changes
3 things brands need to know about Gen Z’s CX expectations
Don’t look now, but Gen Zers are graduating college. They’re starting salaried jobs. And they’ve got money to spend. But there’s mounting evidence that companies across industries aren’t ready for these digital natives (those born
Expectations for Sweets & Snacks Expo
Next week, Trax and Shopkick are attending the Sweets and Snacks Expo in Chicago – one of the tastiest sounding events of the year orchestrated by the National Confectioners Association. We are eagerly looking forward
Retailers Turn to Hybrid Cloud and AI to Meet Shifting Consumer Behaviors
As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail
Retailers Turn to Hybrid Cloud and AI to Meet Shifting Consumer Behaviors
As the pandemic has transformed the nature of work with more employees working from home than ever before it has also changed how consumers shop according to new study from IBM and the National Retail
Predictions 2022: Entering a New Era of Hybridization for Retail
The retail sector is in “a momentous period of change” with the pandemic sparking mass market disruption for both big heritage brands and small, local businesses. The evolution of the traditional retail experience has presented
Loyalty Programs: The New Pillar For Next-Gen Customer Engagement
Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made their organizations embrace digital transformation
3 Ways Retailers Can Leverage Analytics to Optimize In-store CX
The brick-and-mortar retail industry is finally embracing its digital transformation moment. After years of lagging technological adoption, retailers are exploring their options when it comes to improving the retail experience on all levels. This seismic
3 Early Warning Signs Your Marketing Plan Needs a Tune-up
Marketing plans don’t last forever, particularly in these fast-changing times. Beware the signs that your plan needs to spend some time in the shop. Businesses invest a significant amount of time and money in creating
71 Percent of Americans are Driving Less Due to Rising Fuel Prices
Shopkick is Giving Away $10,000 in Kicks to Ease the Pain at the Pump The average price of a gallon of fuel has increased by approximately 47 percent ($1.36) since last year, and consumers are
Cultivating Loyalty Is More Challenging Than Ever: Here’s What Customers Want And Brands Should Know, According To The Latest Data
Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android? Think about the brands you are loyal to. Does that allegiance extend to the exclusion of ever buying or using rival brands? Why or why