Shopkick survey finds that for most consumers, safe viewing parties matter, brand names do not
Customer loyalty involves an ongoing, positive relationship between a customer and a brand or retailer. Loyal customers are invaluable, especially since 80% of a company’s revenue comes from 20% of their existing customer base. They
How important is customer loyalty to retailers today? Consider this: While 80% of a retailer’s future revenue is dependent on 20% of its existing customers, the average American retailer loses 15% of its customer base
The majority of shoppers (82%) make their purchasing decisions while in-store, typically after seeing, holding, and interacting with the product. Retailers need to find a way to reach customers at this pinnacle moment when they’re
There’s no doubt mobile devices have become a ubiquitous, indispensable part of the American lifestyle. It is reported that 96% of Americans own a cellphone, with 81% being smartphones.
Loyalty rewards programs are more prominent and popular than ever.
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.
Traditional in-store marketing tactics have included product demos and sampling, but 2021 will prove challenging for these activities, given the social distancing measures that will likely remain in place for much of the year.
The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase: