Skip to content

Case study: leading coffee brand sales impact with NCS

Reading Time: < 1 minute

Background

A leading coffee brand approached Shopkick to increase awareness of its 2016 holiday seasonal flavors and drive sales of two packaged products in grocery and mass stores nationwide. To reach consumers in the planning phase, the brand wished to leverage video content to build consideration and increase brand equity. In-store, the goal was to drive engagement at the crowded coffee shelf and incentivize consumers to pick up the products. The team wanted to understand conversion and capture consumer insights throughout the purchase journey. Finally, the brand was looking to preserve margin by incentivizing traffic, engagement and sales through rewards and not coupons or discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with video and editorial content to drive awareness of product assortment. Shopkick then drove traffic, in-store product engagement, and purchase conversion by motivating engagement with ‘Kicks’, or rewards

Results

Sales impact was measured by Nielsen Catalina Solutions. The overall campaign showed positive results across all key metrics including incremental dollar sales, buy rate, purchase frequency, and share shift.

    • 66 million impressions
    • 8% total incremental sales lift
    • 42% of total incremental sales were from NEW buyers
    • 66% of K-Cup sales were NEW buyers
    • 1.07% total share shift

View the full case study here

Picture of Kick Writers

Kick Writers

Kick Writers are a crew of loyalty lovers and savvy Shopkickers fueled by caffeine and curiosity. From sharing the best ways to rack up kicks to smart shopping hacks, they’ve covered it all — and they’re on a mission to make earning rewards as fun as it is easy.

Recent Blogs

parents back to school self-care

5-Minute Self-Care Tips for Busy Parents

To all our Shopkickers with little ones — we see you. Between school pickups, packing lunches, and juggling work or home responsibilities, your own well-being can easily take a backseat. But self-care doesn’t have to be complicated or time-consuming. Here

get your next sephora reward when you use shopkick app

How to Get Free Sephora Gift Cards: 3 Simple Tips

Your next beauty haul? It could be free. Whether you’re prepping for a night out or just restocking your skincare faves, Sephora is the go-to for all things glam. But here’s the best part: you don’t always have to pay