Nestle + Trax Fireside Chat: The Emergence of Online & Offline
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Nestle + Trax Fireside Chat: The Emergence of Online & Offline
This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax
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CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.