The 2026 Grocery Shopper Journey Infographic

The 2026 Grocery Shopper Journey Infographic explores how shoppers move from discovery to purchase, highlighting that most grocery decisions still happen in-store. Built on data from nearly 3,000 consumers, this resource highlights the key behaviors shaping grocery retail in 2026. It illustrates how consumers discover, evaluate, and ultimately choose products throughout their shopping journey. From this, you’ll learn where grocery shopping is happening today, what drives purchase decisions, how shopper behavior is evolving, and what factors most strongly influence choices at the shelf.

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Based on the Shopkick Grocery Consumer Insights Survey, Q4 2025.