Leading household cleaning company

Driving incremental sales and shutting out the competition on Black Friday

Campaign Goals

A leading household cleaning company wanted to create awareness and drive sales for cleaning products. This was an opportunity to promote similar household cleaning products together to increase consumer engagement and drive sales of multiple items without coupons or discounts.

Shopkick Solution

Shopkick first promoted in-app lookbook content to inform users about products and unique bundle offers. Shopkick leveraged in-app branded video to create stronger awareness and provide a more personal screen experience between brand and consumer. Shopkick’s Own the Trip initiative allowed for the brand to greet and reward shoppers for entering the store. Promo units, high impact in-app placements for a brand’s kick earning opportunities, brought the household cleaning products to the top of users’ minds when beginning their shopping journey. Additional in-app promotional content drove users to shelf and cut out competition from the wide variety of household cleaning products available in stores. Users were motivated to engage with multiple products through scan missions, as shoppers receive kick bonuses for scanning bundled items with their smartphones. Once users engaged with products at shelf, Shopkick encouraged consumers to purchase bundled products together for even higher kick rewards, driving sales of multiple products without eroding profit margins.


Shopkick successfully increased product awareness and motivated users to take advantage of special offers in store. 42% of scanners had never heard of the cleaning products before and 58% of purchasers indicated that they were most motivated to purchase from informational content they saw on Shopkick before going to the store. Shopkick drove users to shelf and increased purchases through fun and rewarding scan missions and kick bonuses. 32% of purchasers were motivated to purchase by in-store promotions and the in-store scan experience. Mobile promotions brought the products to the top of users’ minds and drove foot traffic to store. The campaign resulted in a 118% average increase in scan activity and a 92% average increase in reported purchase conversion on the days of promo units, and a 232% increase in foot traffic on the day of Own the Trip.


Incremental sales


Lift in sales on Own the Trip Black Friday





Drive awareness

Shut out the competition during Black Friday and the Holidays

Drive users to engage with product at shelf

Attract new buyers

Drive incremental sales

Retailer Distribution


Products Used

Promo Unit Scan Purchase validation Own the Trip



Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Download the app now!

Connect with our team

Shopkick Partnerships deliver lasting results for your business. Fill out this form to learn more about Partner benefits.

Get the Shopkick Insights newsletter

Research and inspiration delivered to your inbox each month.

Follow us on Facebook


[instagram-feed cols=2 num=2]

Latest Tweets

Recent Pins

We’d love to hear from you!

Learn how Shopkick can deliver results for your business. Fill out this form and someone from our team will be in touch within one business day.

Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.