Driving sales of B-12 and energy supplements
Campaign GoalsA leading vitamin and supplement brand was looking to boost sales of its B-12 and daily energy supplements at Walmart, and other national grocers and pharmacies across the nation. Pre-shop, the team wanted to educate consumers on the benefits of adding these vitamins into their daily routine, and build brand awareness and consideration amongst an incremental audience. Additionally, the brand was looking to drive product engagement and sales by capturing shoppers’ attention at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.
Shopkick SolutionShopkick first built pre-shop consideration with educational in-app content to boost interest and awareness. Using Shopkick’s unique video capabilities, the brand delivered its marketing message to a highly engaged audience in a shopping mindset. In-store, Shopkick incentivized shoppers to seek out and engage with the products at shelf, increasing purchase likelihood and ultimately driving sales.
ResultsThe campaign was highly successful in boosting product awareness. In fact, 53% of users first became aware of the featured products via Shopkick. The campaign received over 36M impressions and drove purchases amongst an incremental audience. 42% of those who purchased were not planning to do so before their visit to the store.
of users first became aware of the featured products through Shopkick
of purchases were incremental