Leading supplement brand

Driving sales of B-12 and energy supplements

Campaign Goals

A leading vitamin and supplement brand was looking to boost sales of its B-12 and daily energy supplements at Walmart, and other national grocers and pharmacies across the nation. Pre-shop, the team wanted to educate consumers on the benefits of adding these vitamins into their daily routine, and build brand awareness and consideration amongst an incremental audience. Additionally, the brand was looking to drive product engagement and sales by capturing shoppers’ attention at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with educational in-app content to boost interest and awareness. Using Shopkick’s unique video capabilities, the brand delivered its marketing message to a highly engaged audience in a shopping mindset. In-store, Shopkick incentivized shoppers to seek out and engage with the products at shelf, increasing purchase likelihood and ultimately driving sales.


The campaign was highly successful in boosting product awareness. In fact, 53% of users first became aware of the featured products via Shopkick. The campaign received over 36M impressions and drove purchases amongst an incremental audience. 42% of those who purchased were not planning to do so before their visit to the store.


of users first became aware of the featured products through Shopkick


of purchases were incremental


campaign impressions



Build brand awareness

Drive consideration and engagement

Boost sales

Retailer Distribution


Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Dynamic Kicks, Branded Video, Own the Trip



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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.